Restaurant customer counts continue to decline year over year proving once again doing the same thing the same way time and again does not work. In fact NRN reported that "on a two-year basis, the fourth quarter of 2015 posted a 2.3-percent decline in same-store traffic compared with the last quarter of 2013,
evidence that after the recession, the main challenge for restaurant
chains has been holding onto customers and visit frequency." Consumers are moving into the grocerant niche maybe you should.
Foodservice Solutions® Grocerant Guru® coined the term Grocerant after his first visit to Eatzi’s back in 1996. Johnson was published in both FoodService Director and Nation’s Restaurant News in August the same year in an opinion article called, Call Them Grocerants.
Foodservice Solutions® Grocerant Guru® coined the term Grocerant after his first visit to Eatzi’s back in 1996. Johnson was published in both FoodService Director and Nation’s Restaurant News in August the same year in an opinion article called, Call Them Grocerants.
Since
1996 Foodservice Solutions® primary focus has been Grocerant Niche Ready-2-Eat
and Heat-N-Eat fresh prepared food and what a journey it has been. However, 2015 was a pivotal year as
traditional media, legacy foodservice media, and National Associations the ilk
of Progressive Grocer, Supermarket News, Convenience Store News and the National Restaurant
Association
all stepped up their focus on the grocerant niche.
Our
team suspects that all of the attention, accolade, and success that our
Grocerant Guru® has had helping industry titans and start-ups find success have caused quite a stir and the
legacy media and organizations have been largely missing relevance within the
grocerant niche.
Well
we welcome them, the attention, and thank them for getting helping us become
the global leader in the grocerant niche.
Why, all of the attention now? It may be because shifting consumer
consumption trends within the U.S. grocery landscape or continued customer
migration within the restaurant sector has forced legacy players to demand a
refocused look at data and search for more relevant customer information points.
At least that’s what we hope.
Expect
more of the same in 2016 as we ushered in additional focus on meal time
occasions and how meal occasions have help evolve the battle for Share
of Stomach. The Grocerant niche
is here to stay.
Consumer
migration from legacy points of fresh food distribution too new points of fresh
food distribution that highlight take-out, take-away, and on-the-go consumption
will continue to drive change in the retail foodservice landscape. That will create a disruptive force driven by
ongoing customer migration in 2016according to our Grocerant Guru®.
Remember
2015 was also a year that saw Americans spending more eating out than on groceries for the very first
time. That reallocation of spending has
created by what Foodservice Solutions® team has coined Eating-Out
while Eating-In. Success does leave
clues and since 1991 Foodservice Solutions® has picked up important customer
relevant clues and exceled helping others drive top line sales and bottom line
profits leveraging insights from those clues. You too can drive incremental top
line sale and bottom line profits.
Success does leave clues and today
fresh food portability, price, placement, packaging, and product continue to drive frequency, customer
adoption, and top line sales and bottom line profits. Visit: www.GrocerantGuru.com or Email: Steve@FoodserviceSolutions.us
for information on how you can edify sales at your operation.
No comments:
Post a Comment