Millennials quest for discovery is being satisfied at RaceTrac where they serve fresh prepared Ready-2-Eat and Heat-N-Eat food and beverages with personality according to Foodservice Solutions® Grocerant Guru®. Millennials want to buy into food with a dynamic personality over a static product and RaceTrac is positioning to allow consumers to edify, customization, personalization menu options and meals.
RaceTrac understands what frightens companies the ilk of Kellogg is fresh prepared Ready-2-Eat and Heat-N-Eat food for immediate consumption because it is driving customer frequency and sales. In fact Wendy Davidson, president, U.S. Specialty Channels, Kellogg North America stated “Increasingly, food is eaten the same day it’s purchased, and often is consumed within 15 minutes after purchase.
Davidson went on to day that “On-the-go channels are outpacing traditional retail growth; this is important for all retailers,” says Davidson. She cites data that indicates cash-and-carry, convenience stores, discounters and e-commerce as the fastest growth channels, in part because of “consumers’ 24/7 lifestyles,”
Kind of makes you think Wendy and her team have been reading our many of our blogs on Eating-In while Eating-Out or is your brand more like yesterday or tomorrow. What our Grocerant Guru® knows for sure is that RaceTrac understands that in retail foodservice differentiation does not mean different it means familiar with a twist and at RaceTrac that twist has personality.
Visit: www.FoodserviceSolutions.us if you are interested in learning how Foodservice Solutions® Five P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization or request a Grocerant Program Assessment or Grocerant Scorecard for more Email: Steve@FoodserviceSolutions.us
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