Millennials quest for discovery is
being satisfied at RaceTrac where they serve fresh prepared Ready-2-Eat and
Heat-N-Eat food and beverages with personality according to Foodservice Solutions® Grocerant
Guru®. Millennials want to buy into food
with a dynamic personality over a static product and RaceTrac is positioning to
allow consumers to edify, customization, personalization menu options and
meals.
RaceTrac understands what frightens
companies the ilk of Kellogg is fresh prepared Ready-2-Eat and Heat-N-Eat food
for immediate consumption because it is driving customer frequency and
sales. In fact Wendy Davidson, president, U.S.
Specialty Channels, Kellogg North America stated “Increasingly, food is eaten
the same day it’s purchased, and often is consumed within 15 minutes after
purchase.
Davidson
went on to day that “On-the-go channels are outpacing traditional retail
growth; this is important for all retailers,” says Davidson. She cites data
that indicates cash-and-carry, convenience stores, discounters and e-commerce
as the fastest growth channels, in part because of “consumers’ 24/7
lifestyles,”
Kind
of makes you think Wendy and her team have been reading our many of our blogs
on Eating-In while
Eating-Out
or is your brand more like yesterday or tomorrow. What our Grocerant Guru® knows for sure is
that RaceTrac understands that in retail foodservice differentiation does not
mean different it means familiar with a twist and at RaceTrac that twist has
personality.
Visit: www.FoodserviceSolutions.us if you are
interested in learning how Foodservice Solutions® Five P’s of Food Marketing
can edify your retail food brand while creating a platform for consumer convenient
meal participation, differentiation and
individualization or request a Grocerant Program Assessment or
Grocerant Scorecard for more Email: Steve@FoodserviceSolutions.us
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