Environmental sustainability has been a global topic, then action points, and now a food focused friction point. Steven Johnson, Grocerant Guru® was the first to identify and name 2021 the Me to We year in foodservice.
Burger King has now joined the ilk of McDonalds, Starbucks, and many more in understand the importance of edifying consumer relevant touchpoints, driving new electricity into the brand. The Me to We movement was identified as the restaurant sectors 2021 call to arms the “from me to we” is where restaurants will focus on sustainability driving the message that we are here and we are getting better for you.” According to Johnson, brands that are getting ‘better for you’ are bettering themselves as well.
How is your brand building new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new menu related products in combination with new avenues of distribution all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, music, developing brands, unique urban hemp clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.
All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. How is your brand building new electricity?
For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions. His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and public speaking will leave success clues for all. For more information visit GrocerantGuru.com, FoodserviceSolutions.US or call 1-253-759-7869.