Saturday, May 15, 2021

Sleeping Around with Duck Donuts


Duck Donuts has personality.  That’s right Duck Donuts personality equates to and intimate understanding of its customers and the knowledge that their customers love their Duck Donuts.  According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® “Duck Donuts thinks their customers want to sleep with them.”

In a new marketing partnership, Duck Donuts and Sanderling Resort launch reservations for a one-of-a-kind experience that promises to make the summer travel season even sweeter: a donut-themed guest room packed with donut-themed experiences, all baked together as The Sweet Escape. Drving new electricity into Duck Donuts, this sleepover, is popping up in time to celebrate National Donut Day (June 4), The Sweet Escape will be available May 28-June 30, 2021 – because one day just isn’t long enough to honor one of America’s most popular treats.

So, Duck Donuts customers / Sanderling Resort hotel guest checking into The Sweet Escape at the AAA Four Diamond-rated, beachfront Sanderling Resort will be indulged in all things donuts. An entryway lined in donut wallpaper will lead to a spacious bedroom area decked out in donut bedding and Duck Donuts-branded pillowcases, topped off with a collection of donut throw pillows for added comfort (and the sweetest dreams).

That’s not all, Duck Donuts artwork will don the walls while donut seating and floor pillows will give an added space to lounge around. Picturesque views of the Outer Banks’ Currituck Sound will be framed by rainbow sprinkle curtains. Donut pool floats and Duck Donuts & Sanderling Resort-branded beach towels, plus a beachy welcome tote (lined with Duck Donut goodies to take home) will make this donut-themed getaway an indoor-outdoor affair.

To sweeten this up just a little, upon arrival, guests will find dozens of freshly made Duck Donuts conveniently set throughout the room for easy access (i.e. to feed those donut cravings all day and all night). An in-room coffee bar stocked with Duck Donuts coffee and donut decorating kits will also be available. Get this, for a customized sampling from Duck Donuts’ made-to-order menu of endless flavor and topping combinations, guests can schedule a donut wake-up call through a dedicated donut concierge.

The Sweet Escape experience also includes a taste of Duck Donuts history: a behind-the-scenes tour of one of the original Duck Donut stores in Duck, North Carolina, located just a few miles from Sanderling Resort.

Geoff Young, managing director at Sanderling Resort, “As the country begins to recover from an exceptionally difficult period and people begin returning to travel, our team knew we needed to make this summer extra special,”. “Part of what makes the Outer Banks such a unique destination is our local community and the experiences they create for those who visit—and that includes Duck Donuts. Sanderling is proud to be based in the hometown of the cult-favorite Duck Donuts brand and is excited to incorporate their story into ours. Our Sweet Escape program will definitely add that ‘something extra’ to make this summer a summer to remember.”

Russ DiGilio, Duck Donuts founder, stated, “We are delighted to kick off the celebration to one of our most anticipated and beloved holidays, National Donut Day, with our dreamy Sanderling Resort partnership,. “Donut lovers are in for a real treat this summer and we are thrilled to play a sweet role in helping to deliver smiles to those who are vacationing to the place where it all began for Duck Donuts, the Outer Banks.”

Yet there is more, Sanderling Resort and Duck Donuts will wrap up their Sweet Escape program with a social media giveaway set to run June 22-June 30, 2021. One winner will enjoy a four-night stay at Sanderling Resort and a tote bag with Duck Donuts perks, including coupons for free donuts, plus cups, koozies, and more. Entries will be accepted on the @duckdonuts and @sanderlingresort Instagram pages.

How is your brand building new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new menu related products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, music, developing brands, unique urban hemp clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  How is your brand building new electricity?

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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