Thursday, May 20, 2021

Google Food and Simply Get It


At the intersection of the consumers and what’s for dinner, is shopping, ordering, and information about food. Currently, 65% of consumers say they check a search engine (such as Google) first and 38% who head first to a brand or other retailer's website first. 

Regular readers of this blog know that Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience stores. Paytronix empowers more than 500 brands across 30,000 locations, giving them the flexibility to deliver unique, revenue-enhancing guest experiences. Through one-to-one engagement with more than 285 million guests via Order & Delivery, Loyalty, CRM, and Stored Value. 

Here is the point according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, “The undercurrent driving growth in food sales including the grocerant niche is convenience, saving time, getting dinner on the table with fresh food faster.”

To that end Paytronix has integrated with Google, thus, empowering its restaurant, grocery and convenience store customers to provide direct online ordering right from the "Order Online" button in Google search and Google Maps. That saves time, your customers will like it.

According to Johnson, many of your customers were burned by 2020's economic volatility, consumers are cautious: While 40% of consumers said they're saving more and 34% said they're investing more than they were before the pandemic, 50% said they're concerned about income fluctuations in 2021, and 75% said they're looking for ways to save money. How are you making there like easier?

Paytronix participating restaurants can receive online orders for pickup or delivery directly from Google. Guests simply search for the restaurant and tap the “Order Online” button on the restaurant’s Business Profile on Search and Maps. From here, the restaurant menu appears, and they can place their order and checkout — all directly on Google.

 Battle for Share of Stomach

According to the National Restaurant Association (NRA), “Takeout and delivery have become a part of peoples’ routines with 68% of consumers more likely to purchase takeout from a restaurant than before the pandemic and 53% of consumers that say takeout and delivery is essential to the way they live.”  

Andrew Robbins, CEO of Paytronix Systems. stated, “As online ordering adoption continues to grow, Paytronix is making it easier for restaurants and their guests to order across Google surfaces,” … “Online ordering continues to grow, even as people are returning to in-person dining. Consumers have discovered how convenient it is to order food digitally and now they are looking for ways to make that experience faster and easier.”  How can you integrate fresh food faster for consumers?

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

No comments:

Post a Comment