The halo of ‘better-4-you’ is the universal undercurrent that continues to drive the successful growth of the grocerant niche. Sheetz ability to not only understand that, but incorporate it, into their brand messaging is one of the leading drives of their continued success; according to Steven Johnson, Grocerant Guru® at Tacoma WA based Foodservice Solutions®.
Driving customer relevance in branded messaging extends the ‘halo’ of ‘beter-4-you’ around the brand and its customers. So, when Sheetz announced a new campaign aimed at feeding children and adults who are most in need across Sheetz’s footprint, once again they were doing all the right things according to Johnson.
The new branded messaging is, “Get a Meal, Give a Meal”,. In short, Sheetz will donate one meal for every six-inch sub sold and two meals for every 12-inch sub to local Feeding America member food banks. The campaign will take place on Tuesdays throughout the entire month of May and June and at all of Sheetz’s 621 locations.
Sheetz President/COO Travis Sheetz, stated, “Sheetz has always been passionate and committed to giving hope to families and individuals in the communities we call home who are hungry and in dire need of access to food,” … “As a company, we are constantly working to grow our contributions to Feeding America and are always looking for creative ways to provide our customers with opportunities to make a positive impact on those in need across our footprint. This campaign was designed to do just that.”
Feeding America Chief Development Officer Casey Marsh, stated, “Across the nation, families struggling with hunger are turning to food banks for help. We are honored to be able to serve communities during their most difficult times,” … “The support from companies like Sheetz help make this work possible — we are truly grateful for their commitment to fighting hunger.”
This is a real effort as the meals that Sheetz will be donating will equate to a monetary donation to Feeding America. Feeding America member food banks provide hope and hunger relief to nearly 2 million adults and children struggling with hunger throughout the states Sheetz operates: Pennsylvania, North Carolina, Virginia, West Virginia, Ohio and Maryland.
Invite Foodservice Solutions® to complete a Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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