Saturday, May 29, 2021

Casey's Insights Drive Customer Traffic


When customer traffic is up, brand value is on the rise, according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Garnering incremental customer insights from outside eyes is a great way for retailers to focus on consumer touchpoints that drive transactions, top-line sales and bottom-line profits

In a continuous search to drive customer relevance and thus new electricity into Casey's General Stores customer base they tapped Engage3 for solutions for a partnership that will expand visibility to market information and improved efficiency.

So, in addition to utilizing Engage3's cloud-based visualization and insights, Casey's will leverage the company's suite of mobile applications, including CIM: MissionScanner. The solution is currently in use at six of the 10 largest retailers in North America and provides a comprehensive view of market data to retailers to drive incremental relevance.

According to Johnson, “Brand relevance is in part driven with innovation in new menu related products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, music, developing brands, unique urban hemp clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not differentHow is your brand building new electricity?

Keith Day, retail pricing and analytics manager at Casey's, stated, "The mobile capability provides us flexibility and the data seamlessly integrates into our system,

Engage3 was founded by the creators of KhiMetrics (acquired by SAP), who are credited with inventing the retail price optimization space. Its leadership team is composed of former KhiMetrics, SAP, Revionics, dunnhumby, KSS Retail, IBM/DemandTec and Nielsen executives.

Engage3 CEO Edris Bemanian, stated, "We are proud to welcome Casey's, one of the world's fastest-growing retailers in recent years, as a customer,"  …"We look forward to partnering with the Casey's team to enhance their market visibility as they ensure a great experience for all their guests."

For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and public speaking will leave success clues for all. For more information visit, FoodserviceSolutions.US or call 1-253-759-7869

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