Wednesday, May 26, 2021

Wendy’s Chicken Flavor Everywhere is a Good Thing


Have you tried the new Wendy’s Spicey Chicken Sandwich? Did you like it?  Well, that flavor can be gotten off most any grocery store shelf, and according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, that is a good thing for Wendy’s and its franchisee.

Wendy’s marketing messaging is about driving new electricity into the Wendy’s brand, garnering customer trial, product adoption, and customer migration. How is your brand building new electricity? According to Johnson, “Brand relevance is in part driven with innovation in new menu related products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, music, developing brands, unique urban hemp clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  How is your brand building new electricity?

In a partnership with Pringles, Wendy’s has focused on Wendy's original Spicy Chicken Sandwich to garner incremental customer trial.

The result? A new line-item snack that allows you to enjoy the magic of Wendy's Spicy Chicken in a single Pringles crisp that fits just between your fingers, perfect for everyday and everywhere snacking moments and new point of distribution for Wendy’s.

Battle for Share of Stomach

Gareth Maguire, Senior Director of marketing for Pringles, stated "Our partnership with Wendy's is a match made in flavor-heaven, so we're thrilled to have another collab with an equally talked about, fan-favorite menu item". "Following the enthusiasm for Pringles Baconator, we knew we had to challenge ourselves and perfectly capture the flavor of another popular menu item. The debut of Pringles Wendy's Spicy Chicken provides a crunchy, unnecessarily genius way to enjoy the spicy, juicy deliciousness of the #1 hands down best chicken sandwich in the U.S. … in a single crisp."

Each can come’s with a code on the seal that unlocks a free spicy chicken sandwich, available with purchase via mobile order. That should drive trial.

Carl Loredo, Chief Marketing Officer for The Wendy's Company, stated, "Pringles Wendy's Spicy Chicken crisps perfectly encapsulate everything fans have come to know, love and expect from Wendy's iconic chicken sandwich." … "Wendy's fans can now enjoy our insanely flavorful Spicy Chicken Sandwich in their crisps to satisfy taste-buds until their next restaurant visit." The limited-edition Pringles Wendy's Spicy Chicken is available on shelves at retailers nationwide starting in June.

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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