You all know the famous quote from, Alice May Brock where she said: “Tomatoes and oregano make it Italian, wine and tarragon make it French, sour cream makes it Russian, lemon and cinnamon make it Greek, soy sauce makes it Chinese, garlic makes it good.”
Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® stated “Convenient meal participation, differentiation and individualization; are each Hallmarks of the Ready-2-Eat and Heat-N-Eat fresh prepared grocerant niche. Once again that is the recipe for retail food success in 2021. Interactive participatory fresh meal marketing is the new electricity driving foodservice sales.”
Consumers are looking for ‘What’s for Dinner’, they are looking more meals, menu ideas and menu components according to Johnson. Meal components allow customers to select from Italian, American, French, Russian or Greek and utilize the components at home any way they like.
So, try to understand that the new American meal can be a composite of any prepared food components that the individual may want and they can mix and pair them any way as well. The United States is a melting pot of people from all over the world, with different cultures, traditions and flavor preferences. The new American meal is a melting pot of flavor and choice. Meal components that can be mix and matched for home consumption are integral to retail success in every channel of retail foodservice today.
Fresh prepared and portable, Ready-2-Eat, and Heat-N-Eat foods are now available for all consumers from every walk of like. They can be found at Convenience stores, Drug stores, Grocery stores, Restaurants, Mobile trucks all just waiting for the taking. When developing new menu item do you consider where the food will be consumed?
Remember that consumers have been exposed to a plethora of flavors from around the world and have not had the time, or inclination garner the skill-set of cooking each flavor that they have come accustom. The rapidly growing grocerant trend is empowering the consumer to establish new customs and traditions in eating better, more flavorful food. The Grocerant niche is about convenient meal participation, differentiation and individualization.
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/ or www.twitter.com/grocerant