Thursday, May 13, 2021

More Products More Customers Gopuff Uber Eats Driving Delivery


New electricity around the Gopuff / Uber Eats partnership is creating discomfort within the rank’s legacy grocery stores, convenience stores, and dollar store retailers as they learn the details of this grocerant niche duo according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.   

This partnership is operating at the intersection of meals and convenience.  Complemented with snacks, beverages, and consumers unmet touchpoint fresh food and fun fast according to Johnson. So, this is the first partnership with a vertically integrated delivery business for Uber and the first time Gopuff has powered an essentials delivery offering for a partner.

Regular readers of this blog know that Gopuff delivers a diverse selection of everyday essentials from eggs, milk, beer, wine, meals, and snacks to soap, and toilet paper to customers in more than 650 cities from its own 250-plus micro-fulfillment centers. This partnership combines Uber’s engaged U.S. consumer base and Gopuff’s expertise in instant needs delivery, with consumer unmet need-set touchpoints for at home convenience items.

How are you driving new electricity into your brand? According to Johnson, “Brand relevance is in part driven with innovation in new menu related products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Restaurants, Grocery Stores, C-Stores

Battle for Share of Stomach 

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, music, developing brands, unique urban hemp clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.  It looks to the team at Foodservice Solutions® this does all that.

A new in-app collaboration is planned to launch in more than 95 cities this June with national expansion to follow later in the summer. It will make use of Gopuff’s hyper-local logistics and driver network to reach Uber customers across the country.

This news follows months of expansion for the Uber Eats app into grocery, convenience, alcohol and additional verticals to meet the evolving expectations of American consumers — including the announced acquisitions of Postmates, Drizly and Cornershop. Residents in more than 100 cities and towns in 20 major U.S. metros can now have groceries delivered — whether scheduled or on-demand — via the Uber and Uber Eats apps.

Get this, Gopuff, which acquired BevMo! late last year, has rapidly expanded its product offerings and geographic footprint, growing its number of micro-fulfillment centers nearly 80% last year. With a focus on supporting local businesses, Gopuff has partnered with more than 100 local brands, adding 500 local products nationwide with more coming onto the platform each week.

Now Uber users will see nearly every Gopuff category on Uber Eats — all with the benefits of membership: Uber Pass and Eats Pass members will enjoy $0 Delivery on all Gopuff orders over $15. That won’t be hard to do if you order some beer, wine, or liquor from BevMo!

Raj Beri, Uber’s head of grocery and new verticals delivery, stated, “One thing we know to be true is that people have come to expect more delivered to their doorsteps than ever before — we’ve seen searches for grocery and convenience items grow by 40% since the start of the year,”  “With this partnership, we are able to leapfrog the competition in using Gopuff’s network of micro-fulfillment centers to instantly meet consumer demand for thousands of products — and I’m incredibly excited about the opportunities ahead.”

Daniel Folkman, Gopuff SVP of business, stated, “As we continue to innovate and lead the instant needs space, we’re excited to power Uber’s new essentials offering, leveraging our logistics, tech and inventory expertise to bring a first of its kind experience to customers,”  “Everything we do at Gopuff is for our customers, and this partnership brings Gopuff’s unique assortment, affordable prices and fast delivery to even more people nationwide.”

What are you selling, to whom, and where? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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