Saturday, April 16, 2022

Time-starved Consumers want Drive-Thru Service


There is one thing that has been a constant pain point for consumers over the past 30 years that is all of our customers are time-starved.  Consumers expect fast food to be fast, fresh food delivered fast and fresh, hot food to be hot and cold food to be cold. 

If your drive-thru times are slow your customer will go right down the street.  According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, speed of service is a the most valued attribute with 89.1 % of Foodservice Solutions® in recent grocerant scorecard over 86.3 food quality.

Now, Drive-Thru Solutions, home of the FlyThruDriveThru, with offices in the Annapolis, MD, and  Atlanta, GA metro areas, announce their formation. Drive-Thru Solutions, Inc. (D-TSI) mission is to elevate Drive-Thru customer convenience while increasing D-T sales within the restaurant's existing Point-of-Sale (POS) and Loyalty applications. 

Steven McLendon, CEO, stated "FlyThruDriveThru utilizes advanced RFID technology, detecting the Drive Thru customers' arrival, automating order entry." The outcome provides contactless ordering and rewards/loyalty payment recognition while integrating with leading POS, Merchant Services & Loyalty platforms. Steven reiterated, "FlyThruDriveThru's™ purpose is to elevate both the customer and restaurant employee experience." 

To that point, Robert Bona, COO remarks, "with the support of Zebra Technologies, we have taken RFID to unmatched levels including customer recognition and order presentation to the POS system." We are automating D-T order entry with 100% accuracy providing the ultimate in customer convenience coupled with Drive-Thru productivity." Further, FlyThruDriveThru requires absolutely "no action on the customer's part" to announce their arrival, place their order and payment preference. 

FlyThruDriveThru increases Drive-Thru productivity, enabling employees to perform different tasks while ensuring the order was processed correctly. Considering current levels of restaurant employee turnover and hiring and training costs, FlyThruDriveThru pays for its-self by reducing turnover and training costs over and above a 10-20% increase in D-T productivity. 

Installation is quick and easy as FlyThruDriveThru employs standard API integration with leading POS, Loyalty, and Payment processing systems. Installation occurs in hours, so it does not interrupt Drive-Thru operation. Is your company looking forward?

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company edify your brand with relevance.  Call 253-759-7869 for more information. 

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