Food discovery is still a big thing. Regular readers of this blog know that
Millennials were the first generational of digital natives and that they began
searching for ‘food’ in what is now called the New Food Discovery generation’
according to the team at Tacoma, WA based Foodservice Solutions®.
Millennials are looking to deafferentation
in food, they do not want to simply eat and cook like their parents. While they
want something different from what their parents had, did, or fed them. In
short, they do not really want different what they want is food that is familiar
but with a twist.
The discovery extended into new flavors,
new points of distribution, new places to eat, new platforms of finding out
about food. Including this blog where over 53,250 people visit and read about
the grocerant niche daily.
Now let’s move on with Gen Z consumers,
who have grown up in the omnichannel, food and beverage world filled with
discovery in all digital food channels and platforms. One company now dealing
very directly with Gen Z is Sodexo. They
are focusing on Gen Z hot button touch-points by adding autonomous grocery
stores to U.S. campuses. Beginning this spring, the company is rolling
out different offerings for grab-and-go grocery purchases under the Eat>NOW
banner, along with high-tech vending and virtual dining concepts.
Rettle continued, “Sodexo is in the business of helping our
clients meet those needs head on, so we’re introducing campuses to the latest in innovative
foodservice with Eat>NOW autonomous grocery stores, high-tech vending,
partnering with the top brands that students are looking for, and delivering it
to their doors.”
So, the first frictionless checkout-free
grocery location will open at the University of Denver on April 6. The
autonomy grocery stores have been developed in tandem with AI platform AiFi.
Steve Gu, CEO and
co-founder of AiFi , stated, "This partnership allows AiFi to bring
our leading technology to campuses across the country with a proven leader in
food services. With Sodexo, we can bring today’s students the ultimate
convenience they’re looking for,".
Once again there is more, also on deck is
a new line of high-tech vending machines that feature more than 80 ramen and
udon noodle bowl combinations. These kiosks are already in place at New Mexico
State University and other campuses. Sodexo is rounding out its food solutions
for pandemic-impacted, tech-native students with delivery-only offerings on its
Bite app that include items from MrBeast Burger and Mariah’s Cookies.
Solutions® to complete a Grocerant ScoreCard, or for product positioning or
placement assistance, or call our Grocerant Guru®. Since 1991 Foodservice
Solutions® of Tacoma, WA has been the global leader in the
Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869