Tuesday, April 26, 2022

Roller Grills Fuel Franchisees Till but leave Customers Wondering


Operational efficiencies that save labor while reducing food cost are in demand during times of inflation.  Many fresh food retailers are taking one step back to edify their franchise system adding new roller grill items while asking their fresh food customers just to turn away from the grill and keep buying fresh.

According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® it is a difficult balancing act; franchisee needing quick profits, and customer migrating to fresher faster food and that does not include the Roller Grill.

Stepping up and taking a big step back, 7-Eleven Inc. inviting customers to enjoy breakfast all day with the launch of its Maple-flavored Sausage, Egg & Cheese taquito a new roller grill item. The new menu item is now available all-day every day for breakfast-loving customers at participating 7-Eleven, Speedway and Stripes convenience stores.

The roller grills at 7-Eleven will be loaded with the breakfast must-haves, 7-Eleven's new Maple-flavored Sausage, Egg & Cheese taquito is a great way to start the day.

Whether consumers have awakened on the wrong side of the bed and in need of a pick-me-up or they are simply in search of a quick, tasty alternative to a sit-down breakfast, 7-Eleven's breakfast taquito serves as the perfect grab-and-go solution for busy customers, according to the retailer. It is made with fluffy whole eggs, savory pork sausage and cheddar cheese sauce, and coated with a sweet maple-flavored batter.

To round out a hearty breakfast, customers can pair the Maple-flavored Sausage, Egg & Cheese taquito with any size of iced coffee for just $1 each.

Robin Murphy, senior director of fresh foods at 7-Eleven, stated, "Here at 7-Eleven, we're always looking for creative ways to expand our menu and cater to our customers' food cravings in ways that maximize convenience," … "Now, with our maple-flavored sausage taquito, customers have a craveworthy on-the-go breakfast at their fingertips, morning, noon or night!"

7-Elevens, 7Rewards loyalty program members, each purchase of the breakfast taquito earns them 100 bonus points. 7Rewards is the popular loyalty program found in the 7-Eleven mobile app, where customers can earn and redeem points on most purchases. Loyalty members can also enjoy three of their favorite grill items and a Big Gulp drink for just $3.

Just like restaurants do, for those who prefer on-demand delivery can order the new Maple-flavored Sausage, Egg & Cheese taquito through 7-Eleven's 7NOW delivery app. Additionally, with the 7NOW Gold Pass subscription delivery service, customers can have their delivery fee waived on more than 3,000 of their favorite 7-Eleven products, including the new taquito, for $5.95 a month. Subscribers with a basket totaling at least $10 will receive additional benefits, such as the option to select a free product, like a free Slurpee drink.

There is a bright spot, as Alcohol delivery, including beer, wine, and liquor, is available in select markets to customers age 21 and older. Roller Grill or not, that is a good thing. The 7NOW delivery app can be downloaded from the App Store or Google Play, or by visiting 7Rewards.com.

Slowly employees are returning to the office, and resuming their morning commutes. This was particularly beneficial to product segments such as coffee, energy drinks and prepackaged food, which all performed exceptionally well in the morning daypart. It is important note franchisees need to make money.  One step back and two steps forward is not a bad thing.

For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and public speaking will leave success clues for all. For more information visit GrocerantGuru.com, FoodserviceSolutions.US or call 1-253-759-7869

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