Foodies most likely know this famous
quote by Alice May Brock: “Tomatoes and oregano make it Italian, wine and
tarragon make it French, sour cream makes it Russian, lemon and cinnamon make
it Greek, soy sauce makes it Chinese, garlic makes it good.” At Phil
Romano’s Eatzi’s you can get all of
that plus customization and personalization in full flavored Ready-2-Eat and
Heat-N-Eat meals and meal components.
It was Phil
Romano who opened what Foodservice
Solutions® Grocerant Guru®,
Steven Johnson called the first grocerant.
Johnson identified, quantified, qualified, and named the what is now the
fastest growing sector of retail foodservice the ‘Grocerant Niche’ back in the
day (1996) in an article in titled CALL THEM GROCERANTS published in Foodservice Director and Nation’s Restaurant News after visiting Phil at Eatzi’s whom he
had worked for previously at Fuddruckers which Phil also
Today, no one disputes that Phil Romano developed the first Grocerant for the United States
Eatzi’s. Filled with chef inspired Ready-2-Eat and Heat-N-Eat fresh
prepared food that is consumer focused, interactive, and participatory with
portability built in Eatzi’s continues to set the standard for quality in
the grocerant niche according to Johnson.
Today’s consumers can mix and match
components then pair them as a family meal, individual meal or snack any way as
well. Our society is a composed for people from all over the world, with
different cultures, traditions and flavor preferences. The new normal an
American meal is a melting pot of flavor and choice.
Eatzi’s from the beginning understood the
significance of portion size and bundling of meal components. Today when 65.7% of Americans
households are comprised of one or two people there
is very little need for anyone to buy a package of 14 porkchops. Instead, what
is a key drive of consumer fresh food sales is the ability for consumers to
mix, match, and bundle customized meals for the home according to Johnson.
The grocerant niche continues to grow
with companies like Central Market, Wawa, Corner Bakery Café, Whole Foods,
Olive Garden, Wegmans, Denny’s, and 7- Eleven entering the fresh prepared
better for you space. Meal time is now becoming a time of convenient
meal participation, with differentiation and individualization for
the entire family.
Creating and bundling distinctive
differentiated food consumables as an entity with identity by
day part in a mix and match meal component format is what Eatzi’s does
best. At Eatzi’s, the sights, sounds and scents of food and retail success
Foodservice Solutions® specializes in outsourced business
development. We can help you identify, quantify and qualify additional food
retail segment opportunities or a new menu product segment and brand and menu
integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit
us on our social media sites by clicking one of the following links: Facebook, LinkedIn, or Twitter