Wednesday, April 6, 2022

TOUS les JOURS Baking in Technology


If you are a food retailer and want to be in business five years from now you have better be integrating technology every day according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® who stated, “flavor, freshness, fast service is important but how, where and why customers come to you and then come back may require a degree of technology you might not yet have.”

Take for example, TOUS les JOURS, a French-Asian bakery café chain offering more than 300 different kinds of artisan pastries, gourmet cakes and desserts baked in-store daily, revealed its Among Us Impostor Cake based off the popular online multiplayer social deduction game created by Innersloth. The Among Us game gained huge popularity during the pandemic, where it drew nearly 500 million monthly active users and received the “Favorite Video Game” award at the 2021 Kids’ Choice Awards.

Now did you understand that their branded game drew nearly 500 million monthly active users?  That’s very big, very, very big. 

In a Battle for Share of Stomach

You Too Can Win

Joon Kwon, Marketing Manager for TOUS les JOURS, stated, “This unique collaboration with Innersloth allowed TOUS les JOURS to channel our inner kid as we created this fun and delicious new character cake,” ... “We’re confident that online gamers throughout the country are going to love the new Among Us themed cake that’s perfect for birthday parties or just sharing with fellow fans of the game.”

So, inspired by the Red Impostor from Among Us, the new cake features chocolate cake layered with ganache-infused whipped cream and choco crunch balls. The cake is finished with a beautiful red glaze and packaged in a themed Among Us box. Perfect for any of life’s celebrations, the new Among Us Impostor Cake joins TOUS les JOURS’ lineup of Among Us-themed treats, including the Among Us Choco Crunch Cake which debuted last year and remains on the menu due to popular demand.

Victoria Tran, Community Director at Innersloth, stated, "We're so excited to collaborate with TOURS les JOURS to create a delicious experience our communities can enjoy. It's such a fun way to celebrate a special occasion or even just treat yourself! We can't wait to see the cake in stores all around the country and the joy it'll bring to people's faces,".

The new Among Us Impostor cake is permanently available at participating locations. Availability may vary by location. You do not need to be a big chain, there are bloggers, gamers, and marketing companies in your home town looking for a start in drive new partnership relationships.  Are you ready to drive new electricity into your brand?

According to Johnson, “Brand relevance is in part driven with innovation in new food products in combination with new avenues of distribution all of which are the platform for the new electricity.” 

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, developing brands, unique urban clothing, grocerant positioning, fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different. 

For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and public speaking will leave success clues for all. For more information visit, FoodserviceSolutions.US or call 1-253-759-7869

No comments:

Post a Comment