So, the voice-to-text initiative is one of many projects Marco’s is embarking on after announcing the investment of millions of dollars in technology innovations through the next few years as it grows to be the fourth largest brand in pizza. Regular readers of this blog know that Gen Z and Millennials are as time starved or more so than their parents and are digital natives and order accuracy is important.
Now that Marco’s Pizza announced a 50-store pilot of its proprietary voice-to-text ordering system with the goal of a systemwide rollout by the end of 2022 customer relevance has been elevated. The new speech-enabled application uses conversational artificial intelligence (AI) which yielded 100 percent order accuracy in initial beta testing as well as increased employee and customer satisfaction. Now have you been doing what you have always done and are you doing it the same way? How is that working for you? Is you order accuracy 100%?
Here is the best part, despite technology advancements, many guests find it easier and more convenient to pick up the phone and place an order. This technology can accommodate those guests and create a much better experience using conversational AI. As Marco’s digital sales continue to soar – tripling over the past four years – the adoption of this technology will play a significant role in growing the brand’s digital presence to its target of 85 percent.
Now, with the use of this technology, the guest experience is elevated first and foremost, and team members no longer have to deal with the frustrations that come with busy nights when there’s an influx in orders, kitchen noise distractions, and the challenge of juggling multiple tasks. As a People-First organization, Marco’s understands that when team members are satisfied, so are guests.
Going be time into technology, the voice-to-text initiative is one of many projects Marco’s is embarking on after announcing the investment of millions of dollars in technology innovations through the next few years as it grows to be the fourth largest brand in pizza. Such projects include the continued adoption of third-party delivery, in which Marco’s has experienced 610% growth in just two years, utilizing AI for generating automated delivery promise times, vetting and testing robotic kitchen innovations, ghost kitchens, and new operational equipment.
Stanbridge, continued, “There are a lot of technologies on our radar, but our strategy is to hotly pursue those that we can bring to market quickly and will have the biggest impact on customers, team members, and franchisees,”.
In case you did not know Marco’s is a 1,000-plus unit brand; and continues to see record-breaking double-digit same-store-sales increases year-over-year and is on track to reach $1B in annual systemwide sales in 2022. As a result, eager and sophisticated entrepreneurs and multi-unit operators are flocking to the franchise opportunity.Foodservice Solutions® team is here to help you drive top line sales and bottom-line profits. Are you looking a customer ahead? Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.
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