Friday, April 8, 2022

Differentiation & Millennials Drive Non-Alcoholic Beer Market Growth


Here we go again Millennials making a difference.  I’m glad, to see that Millennials are stepping up and replacing ‘Baby Boomers’ as the agent of change within the food sector.  The time has come and the industry needs fresh ideations. 

We must take note that at the intersection for grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food our ‘baby boomer’ Grocerant Guru®, Steven Johnson based in Tacoma, WA with Foodservice Solutions® was the first to identify, quantify, and qualify the important role both Millennials and Gen Z would be playing in customer migration, and flavor innovation and adoption.

Now, according to a recent survey by Future Market Insights (FMI), the global non-alcoholic beers market is expected to surpass a valuation of $3.6 B by 2032, expanding at a 7.8% CAGR.

You’re going to love this; young people are increasing awareness regarding health concerns connected with alcohol consumption is spurring demand for non-alcoholic beverages. Driven by this, non-alcoholic beer is gaining immense popularity over traditional alcoholic drinks.

So, now that there is wide availability of non-alcoholic beer at supermarkets is expected to augment the growth in the market. Discounted supermarket prices are garnering consumer attention and driving product demand through this sales channel in a number of locations.

Of course, there is more, apart from the health concerns, the millennial generation’s propensity to try different flavors in mixed brews and beverages is also fueling sales of non-alcoholic beers. Consumer interest in ethically and organically derived products is growing, which is anticipated to create opportunities for growth in the market.

Get this, the emergence mindful drinking trend will provide impetus to sales in the market. Consumers who want to reduce alcohol consumption no longer have to compromise on taste because the overall quality of no-alcohol alternatives has improved over time.

“Increasing availability of non-alcoholic beers at online retail channels, along with growing interest in malt-grain based non-alcoholic beverages will drive sales in the market over the forecast period,” according to the report.


Key Takeaways

·         Based on product type, sales of alcohol-free beers are expected to remain high over the forecast period.

·         In terms of sales channels, indirect channels such as supermarkets and online retail platforms will remain most lucrative.

·         By material, demand for malted-grain non-alcoholic beer will gain traction at a considerable pace through 2032.

·         Sales in the U.S. non-alcoholic beers market will account for 23.6% of the total market share in 2022.

·         Demand for non-alcoholic beers in the China market will increase at a 7.4% CAGR over the forecast period.

What are you Mixing and Matching for consumers meals? Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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