Here we go again Millennials making a difference. I’m glad, to see that Millennials are
stepping up and replacing ‘Baby Boomers’ as the agent of change within the food
sector. The time has come and the
industry needs fresh ideations.
We must take note that at the intersection for
grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food our ‘baby
boomer’ Grocerant Guru®, Steven
Johnson based in Tacoma, WA with Foodservice
Solutions® was the first to identify, quantify, and qualify the important
role both Millennials and Gen Z would be playing in customer migration, and
flavor innovation and adoption.
You’re going to love this; young people
are increasing awareness regarding health concerns connected with alcohol
consumption is spurring demand for non-alcoholic beverages. Driven by this,
non-alcoholic beer is gaining immense popularity over traditional alcoholic
Of course, there is more, apart from the
health concerns, the millennial generation’s propensity to try different
flavors in mixed brews and beverages is also fueling sales of non-alcoholic
beers. Consumer interest in ethically and organically derived products is
growing, which is anticipated to create opportunities for growth in the market.
Get this, the emergence mindful drinking
trend will provide impetus to sales in the market. Consumers who want to reduce
alcohol consumption no longer have to compromise on taste because the overall
quality of no-alcohol alternatives has improved over time.
“Increasing availability of non-alcoholic
beers at online retail channels, along with growing interest in malt-grain
based non-alcoholic beverages will drive sales in the market over the forecast
period,” according to the report.
Based on product type, sales of
alcohol-free beers are expected to remain high over the forecast period.
In terms of sales channels, indirect
channels such as supermarkets and online retail platforms will remain most
By material, demand for malted-grain
non-alcoholic beer will gain traction at a considerable pace through 2032.
Sales in the U.S. non-alcoholic beers
market will account for 23.6% of the total market share in 2022.
Demand for non-alcoholic beers in the
China market will increase at a 7.4% CAGR over the forecast period.
What are you Mixing and Matching for
consumers meals? Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development
ideations. We can help you identify, quantify and qualify additional food
retail segment opportunities, technology, or a new menu product segment. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social
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