Saturday, April 9, 2022

Restaurants Missing Out Once Again as Speedway turns to 7-Eleven


Opportunity cost is the loss of potential gain from other alternative when one alternative is chosen over another. In this case the cost of customer acquisition just went up for many restaurants trying to garner trial, customer migration, top-line sales, and bottom-line profits according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Recently 7-Eleven announced its popular Laredo Taco Company and Raise the Roost Chicken & Biscuits restaurant concepts will now be available in the greater Columbus, Ohio and Cleveland areas. Now officially open to the public, both locations are the first Speedway stores to feature the quick-serve restaurants known for serving up hot and delicious Mexican food and hand-breaded chicken.

Brad Williams, 7-Eleven senior vice president of corporate operations and restaurants, stated, “We’re excited to unveil Ohio’s first Laredo Taco Company and Raise the Roost restaurants — the first of many to come in the Midwest,” ... “These locations will continue to provide local customers with the convenience they expect from Speedway, plus great restaurant-quality dining options all in one single stop. We plan to exceed customers’ expectations with both concepts, and all the other great products and services found in Speedway stores across the country.”

In case you did not know, Raise the Roost Chicken and Biscuits restaurant is a Southern-inspired, on-the-go chicken concept. Billed as “Chicken Worth Crossing the Road For,” Raise the Roost offers a simple menu with signature and spicy chicken sandwiches, breakfast sandwiches, fried chicken tender’s hand-breaded with a proprietary blend of southern spices, fresh baked flaky biscuits, and bone-in and boneless wings with signature sauces, including a house-made ranch. The Columbus unit is a 4,600-square-foot store has dine-in seating options for customers and 20 fueling positions to fuel up vehicles outside.

Once again just in case you did not know, the Laredo Taco Company restaurant offers customers authentic flavors of the Texas and Mexico border. Famous for its tacos, tortillas and expansive salsa bar, customers can find specialty tacos and meals that are not always seen in quick-serve Mexican restaurants, such as authentic barbacoa, chorizo, carne asada, carnitas and breakfast tacos.

Now I want to think about this, in addition to the food options, both Speedway locations are beverage destinations, providing customers with fresh hot and iced coffee, Big Gulp fountain drinks, iconic Slurpee drinks and more. This Speedway location also features a Beer Cave cooler with a wide selection of domestic and international beer and wine. How is you brand expanding?  Where are your customers buying branded fresh food and beverages?

That’s right, there is more, Ohioans can expect more Laredo Taco Company and Raise the Roost Chicken & Biscuits locations to appear across the state in 2022.

You should know that 7‑Eleven operates and franchises Speedway, Stripes, Laredo Taco Company and Raise the Roost Chicken and Biscuits locations. It is known for its iconic brands such as Slurpee, Big Bite and Big Gulp. However, 7-Eleven does have competitors? 

Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit us on our social media sites by clicking the following links: Facebook,  LinkedIn, or Twitter

No comments:

Post a Comment