Opportunity cost is the loss of potential gain from other alternative when one alternative is chosen over another. In this case the cost of customer acquisition just went up for many restaurants trying to garner trial, customer migration, top-line sales, and bottom-line profits according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Recently 7-Eleven announced its popular Laredo Taco Company and Raise the Roost Chicken & Biscuits restaurant concepts will now be available in the greater Columbus, Ohio and Cleveland areas. Now officially open to the public, both locations are the first Speedway stores to feature the quick-serve restaurants known for serving up hot and delicious Mexican food and hand-breaded chicken.
Brad Williams, 7-Eleven senior vice president of corporate operations and restaurants, stated, “We’re excited to unveil Ohio’s first Laredo Taco Company and Raise the Roost restaurants — the first of many to come in the Midwest,” ... “These locations will continue to provide local customers with the convenience they expect from Speedway, plus great restaurant-quality dining options all in one single stop. We plan to exceed customers’ expectations with both concepts, and all the other great products and services found in Speedway stores across the country.”
Once again just in case you did not know, the Laredo Taco Company restaurant offers customers authentic flavors of the Texas and Mexico border. Famous for its tacos, tortillas and expansive salsa bar, customers can find specialty tacos and meals that are not always seen in quick-serve Mexican restaurants, such as authentic barbacoa, chorizo, carne asada, carnitas and breakfast tacos.
That’s right, there is more, Ohioans can expect more Laredo Taco Company and Raise the Roost Chicken & Biscuits locations to appear across the state in 2022.
You should know that 7‑Eleven operates and franchises Speedway, Stripes, Laredo Taco Company and Raise the Roost Chicken and Biscuits locations. It is known for its iconic brands such as Slurpee, Big Bite and Big Gulp. However, 7-Eleven does have competitors?
Don’t over reach. Are you ready for some fresh ideations? Do your food marketing ideations look more like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the following links: Facebook, LinkedIn, or Twitter
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