Wednesday, April 20, 2022

Integrating Food Sales with Cost Reduction


Everyone in food retail understand that address customer ‘pain-points’ can drive relevance, top-line-sales and bottom-line-profits.  Consumers are dynamic not static.  When the pain of constant prices increase gets to be too simply to much; they will simply stop buying at one outlet and turn to someone else. 

So, we ask are you garnering new customers year over year or are you capitulating customer counts year over year?  In an effort to remain relevant to the consumers, one of Pizza Guys’ core values is prioritizing its customers.

Currently Pizza Gur’s has a delivery and takeout business model, the brand values the time and effort it takes customers to pick up their orders. Since day one, Pizza Guys have been offering Pickup Perks to show appreciation to its customers. When customers pick up any order over $20 ($25 at select locations), they will receive either a 2-liter bottle of soda or a container of ice cream for free.

So, the Pickup Perks are instant so customers don’t have to wait until the next time they purchase. They can receive their free item immediately when they pick up their orders. Additionally, these perks are not a one-time thing and are continuous for all orders that meet the minimum purchase requirements.   

Pizza Guys CEO and Founder, Shahpour Nejad, stated, "Customers are our top priority. It’s more important now than ever to continue showing our customers that we appreciate them with perks they can enjoy instantly. Not only that, our customers are like family so it’s always a wonderful feeling to see our customers when they walk through our doors to say hello.”

In case you did not know, for over 35 years, Pizza Guys has been committed to offering quality artisan pizzas and ensuring customer satisfaction. As Home of the Specialty Pizzas, all locations make their dough from scratch daily and top it with their secret sauce blend of herbs, spices, and vine-ripened tomatoes grown in Central California. Only premium ingredients and fresh produce are used. The brand prides itself on its customer service and is looking to partner with pizza lovers and customer-oriented businesspeople. Pizza Guys’ business model has allowed the brand’s stores to continue operating successfully throughout the pandemic. 

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company edify your brand with relevance.  Call 253-759-7869 for more information. 

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