Now, according to the Inmar Intelligence 2022 "Promotion Industry Analysis." This marks
the second consecutive year that digital coupons have led in redemptions.
With a 7.9-percent increase in the U.S. Consumer Price Index along with continuing supply
chain challenges, shoppers are looking for savings today more than ever,
according to Inmar Intelligence. Nearly one-third of shoppers increased their
coupon usage in 2021 and 54 percent did so because of financial pressures.
So, based on the Inmar Intelligence 2022 report, these shoppers are turning to digital coupons over
other savings options, with 72 percent of shoppers reporting they used a
digital coupon in-store. In fact, there was a 13-percent increase in digital
coupon redemption in 2021, as inflation started to take hold. Brands reacted
swiftly to the increased shopper demand and increased digital coupon
distribution by 28 percent in 2021, noted the research firm.
In a Battle for Share of Stomach
New Companies Can Win
Offering no substitutions, no fees and
affordable local products, Fresh
Street will serve as a convenient way for
Chicagoans to get their groceries.
Michael Fassnacht, president & CEO of World Business Chicago, and chief marketing officer for the City of Chicago, stated, “Chicago is the number one city for food innovation and logistics in the country, both sectors are strong drivers of our city’s economic recovery, job growth and neighborhood expansion,”… “In this spirit, we are incredibly pleased to join Fresh Street today for the launch of its online grocery platform in West Rogers Park. We look forward to seeing this new grocery option represent legacy and emerging Chicago food brands as it grows and expands throughout the city and country.”
Is your company
at an intersection? Are looking a
customer ahead? Don’t get lulled into
doing what you have always done and kept doing it the same way. That has proven to be a problimic path
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook, LinkedIn, or Twitter