You knew that when Amazon rolled out Martha Stewart Meal Kits that a brand name with 95% brand name recognition. That the day would come that Amazon would expand its grocerant niche fresh prepared meal solutions. Regular readers of this blog know we touted the launch of the meal kit business. With Whole Foods acquisition Tacoma, WA based Foodservice Solutions® Grocerant Guru® Steven Johnson believes both Ready-2-Eat and Heat-N-Eat fresh food will play a greater role at Amazon.
When Amazon teamed up with Martha Stewart to sell meal kits no one should have been surprised. Introducing fine fast food or Martha’s Meal Kits, Amazon is edifying its own halo of ‘better-for-you’ fine fresh fast food. Once again legacy grocery stores are taking a wait and see approach to meal kits.
Today most grocery stores, offer meal kit services that look more like yesterday than tomorrow despite their adoption by millennials as ‘training wheels’ for cooking a ‘perfect or special occasion meal at home according to Steven Johnson www.FoodserviceSolutions.us Grocerant Guru®
Martha Stewart meal kits were a learning platform for Amazon Prime members through “AmazonFresh they included some of Stewart's favorite recipes broken down into six steps with pre-portioned seasonal ingredients to cook a meal for two. Amazon customers don't have to commit to a certain number of meals or order a week in advance, which is what most of the meal kit subscription services require.”
Packaged Facts estimates meal kit services generated $1.5 billion in sales last year not having to sign up for an ongoing subscription and the one hour delivery time offered by Amazon in most major cities this could become a coup for both AmazonFresh, Martha Stewart and as they expand options for consumers.
Do your marketing tactics look more like yesterday that tomorrow? Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.