How do companies succeed? They evolve over time and QuickChek Corp. is one of the companies that is not only celebrating 50 years in the convenience channel, but it is also marking its 150th store with a new design focusing on fresh and Grocerant niche fresh food according to Tacoma, WA based Foodservice Solutions® Grocerant Guru® Steven Johnson.
According to QuickChek CEO Dean Durling, the latest prototype will help “redefine convenience” for the chain so that it looks more like tomorrow than yesterday convenience store experience. Durling and his team understand that the consumer is dynamic not static and he aims to insure his retail stores are as well.
Durling pointed out that some of the new elements in store include cellphone and laptop charging stations in the indoor seating area and a fresh soup bar with six varieties of "gourmet soups with clean ingredients" that is unique to the Monroe store.
Yes not to worry the new store is filled with Grocerant niche Ready-2-Eat and Heat-N-Eat fresh food options including an espresso and smoothie bar for specialty drinks, made-for-you sandwiches and salads with touchscreen ordering, no-fee ATMs, Wi-Fi.
The new store has only 5,496-square-foot all focused on the dining habits of today's millennial consumer — including the charging stations in a nod to millennials' love of technology and a menu of fresh items with "healthier" and "clean" ingredients.
Durling told the news outlet continued "Our new design focuses on fresh and particularly fresh food,". "Millennials love QuickChek and we want to continue to market toward millennials...So, I think if you build a store that satisfies millennials today, it's aspirational for all of us. The store markets and merchandises to everyone. That is who we are and where we are heading," Where are you heading?
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