Harvest Market finds Success with Grocerant Fresh Food Fast

Retailer after retailer that expands into the grocerant niche filled with Ready-2-Eat and Heat-N-Eat fresh prepared food discovers the undercurrents driving consumer adoption and migration from legacy CPG products to grocerant fresh according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Niemann Foods’ Harvest Market is no different last year when they elevated their fresh prepared food offerings in a remodeled store they saw customer migration first hand.  The repositioned location refocused on the farm-to-table movement to connect consumers with the producers of their food. One of the biggest draws in the 58,000 square-foot showplace is the USDA-certified butter-churning room – a first of its kind feature for a grocery store.

As Niemann’s first foodie-focused market filled with grocerant offerings and the chain’s first to include a restaurant, named The FarmhouseThe Farmhouse’s selections boast from-scratch, authentic food, which has been extremely well received by an appreciative base of loyal enthusiasts who happily share feedback with the store’s culinary teams.

Gerry Kettler, director of consumer affairs. Harvest Market stated  “Consumers help guide our menu, which plays heavily off peak-season specialties and farm-fresh ingredients sourced by local food makers and producers,”.

Interactive and participatory Harvest Market’s in-store Kitchen elevates the shopping experience as shoppers can smell the aroma and select from a wide variety of fresh food simmering on the stove, including a large selection of made-to-order, fresh prepared foods and fresh brewed coffee.

Expanding on the consumer interactive  Harvest Market’s  offers an instructional and educational space which houses many types of events, including food demonstrations, taste-testing and cooking classes. Interestingly, Kettler stated “ the twice-weekly cooking classes, priced at $10 per session, have been wildly popular with customers –  so much so that they’re sold out two to three months in advance.”

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.