This week Pret A Manger announced that it has signed its first franchise agreement in the U.S. the company will focus on college campus locations via franchises. Pret A Manager will open two university locations this fall the first will be Wharton School of the University of Pennsylvania the second will be at the University of Chicago. The team at Foodservice Solutions® believes that targeted growth Gen Z & Millennials will complement Pret A Manager’s brand value.
The new franchisee is Bon Appétit Management Company, on-site restaurant company operating more than 1,000 cafes in 33 states for corporations, universities and museums, as well as public restaurants seems to be a perfect fit for Pret A Manger according to our own Grocerant Guru® Steven Johnson.
The campus locations will offer Pret’s popular menu of organic coffee and handmade natural food, including sandwiches, salads, wraps, baguettes, and hot options. Using quality, ethically sourced ingredients, all of Pret’s grocerant niche fresh items are prepared on-site in the shop kitchens every day.
The menu includes items the ilk of: Balsamic Chicken & Avocado Sandwich, Mediterranean Mezze Salad, Coconut Chicken & Miso Sweet Potato Balance Box, and Turkey, Ham & Wisconsin Cheddar Hot Baguette which elevate flavor while satisfying Millennials quest for food discovery.
Jo Brett, Pret’s U.S. president stated “Choosing the right partners is important for Pret and we really admire Bon Appetit’s values and operational strengths,”,,. “Our menu of freshly made food to go is perfect for students juggling a busy academic lifestyle, and I’m sure our organic coffee will also be very popular on campus. Pret is a natural choice for students looking for fresh and nutritious food and we hope that these three new university shops are the first of many.”
Success does leave clues www.FoodserviceSolutions.us is the global leader in grocerant niche business development. We can help you identify, quantify and qualify additional food retail segment opportunities. Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation? Want one? Call 253-759-7869 Email: Steve@FoodserviceSolutions.us