This week Pret A
Manger announced that it has signed its first franchise agreement in the U.S.
the company will focus on college campus locations via franchises. Pret A Manager will open two
university locations this fall the first will be Wharton School of the
University of Pennsylvania the second will be at the University of
Chicago. The team at Foodservice Solutions® believes that
targeted growth Gen Z & Millennials will complement Pret A Manager’s brand
value.
The new franchisee is
Bon Appétit Management Company, on-site restaurant company operating more than
1,000 cafes in 33 states for corporations, universities and museums, as well as
public restaurants seems to be a perfect fit for Pret A Manger according to our
own Grocerant
Guru® Steven Johnson.
The campus locations will
offer Pret’s popular menu of organic coffee and handmade natural food,
including sandwiches, salads, wraps, baguettes, and hot options. Using quality,
ethically sourced ingredients, all of Pret’s grocerant niche fresh items are
prepared on-site in the shop kitchens every day.
The menu includes
items the ilk of: Balsamic Chicken &
Avocado Sandwich, Mediterranean Mezze Salad, Coconut Chicken & Miso Sweet
Potato Balance Box, and Turkey, Ham & Wisconsin Cheddar Hot Baguette which elevate flavor while satisfying
Millennials quest for food discovery.
Jo Brett, Pret’s U.S.
president stated “Choosing the right
partners is important for Pret and we really admire Bon Appetit’s values and
operational strengths,”,,. “Our menu of freshly made food to go is perfect for
students juggling a busy academic lifestyle, and I’m sure our organic coffee
will also be very popular on campus. Pret is a natural choice for students
looking for fresh and nutritious food and we hope that these three new
university shops are the first of many.”
Success does leave clues www.FoodserviceSolutions.us is the global leader in grocerant niche
business development. We can help you
identify, quantify and qualify additional food retail segment
opportunities. Has your company had a
Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant
niche product Ideation? Want one? Call 253-759-7869 Email: Steve@FoodserviceSolutions.us
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