Wednesday, September 27, 2017

Repositioning Sheetz sets sights on Evolving Success


Foodservice Solutions®, Tacoma, WA based Grocerant Guru® Steven Johnson stated “ Joe Sheetz and his team understand the undercurrents driving retail customer migration and that is why Sheetz was one of the first convenience stores to focus on grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepare food.

The consumer is dynamic and Joe Sheetz and his team know that their company must be dynamic as well.  Millennials are embracing a ‘green’ economy and Sheetz is edifying it’s customer relevance with Millennials according to Johnson by installing Tesla's Superchargers at some locations that enable Tesla’s Model S and Model X cars to charge within minutes.

CS News reported that The discussions between Sheetz and Tesla Motors to add electric vehicle (EV) charging stations to the Altoona-based convenience store retailer’s sites began in June 2016. During this time, Michael Lorenz, Sheet’s executive vice president of petroleum supply, did not reveal how many Sheetz locations could be outfitted with Tesla chargers.

The c-store retailer already has several locations in Pennsylvania and North Carolina where EV owners can charge their non-Tesla vehicles. Sheetz joins Wendy's fast food restaurant in Somerset and Cranberry Township Residence Inn in becoming a Western Pennsylvania business offering Superchargers according to CS News.

Tesla stated that it is actively recruiting corporate partners as it seeks to double its charging network across the country, the news outlet reported. “We started 2017 with over 5,000 Superchargers globally and by the end of this year, Tesla will double that number to total more than 10,000 Superchargers and 15,000 Destination Charging connectors around the world. In North America, we'll increase the number of Superchargers by 150 percent, and in California alone, we'll add more than 1,000 Superchargers,” Tesla stated.

Is your company Looking A Customer Ahead? Is your company wining in the fuel race? Is your company wining in the grocerant niche Ready-2-Eat and Heat-N-Eat fresh food space? Why not?  What are you waiting for?  Success does leave clues and Joe Sheetz and his team have left you another clue.  What are you going to do with that clue?


Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant

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