If success does leave
clues and it does according to Tacoma WA, based Foodservice Solutions® Grocerant Guru®, Steven Johnson Yang’s Braised Chicken
Rice
is a success story you should take time to learn more about.
Yang’s is ready to
expand its footprint into the U.S. and that is a big move for a chain with more than 6,000 locations across China,
Australia, Japan and Singapore. Yang’s
Braised Chicken Rice is customer focused full flavored fast food. Next week Yang’s will open its first U.S.
restaurant in Tustin, California, on September 10, 2017.
If you are looking
for authentic, simple Chinese home-style cooking Xiao Lu Yang founder says “What
makes us different is that we celebrate one delicious dish that has a rich
tradition in Chinese culture: Huang Men braised chicken,” . Remember
that Xiao Lu Yang opened the first Yang’s Braised Chicken Rice in 2011 to-date
they have opened 6,000 units and will open there first unit in the U.S. on
September 10th. “
Yang continued “This
dish, a staple of the well-known Shangdong-style, Lu Cai cuisine, is fairly
complex and requires a commitment to flavor and ingredients, which we ensure
through making sure the sauce is consistent across all our locations. We’re
ready to bring Yang’s Braised Chicken Rice to Tustin, and eventually across the
entire state of California and beyond.”
The acclaimed
restaurant’s single menu item got its start when Yang’s grandmother acquired
the secret recipe for the sauce and began serving it at the family’s many
well-known independent restaurants. With years of culinary training under his
belt, Yang began lovingly adapting the sauce of the braised chicken recipe and
added rice before launching it at his fast casual restaurants in 2011.
“Our restaurants are
focused on providing customers with an easy, delicious experience, and that
starts with our signature braised chicken rice dish,” says Yang. “We aspire to
be the dish of choice for the young at heart and the young of age. With our
home-cooked, taste-of-childhood flavors, we hope to transport our guests to
their family dinner table.” according to Yang.
Yang’s Braised
Chicken Rice is dedicated to ensuring the quality of its signature dish
starting with the consistent flavor of the sauce and simplifying the dining
experience for customers. The dish is a treasured memory of Yang’s own
childhood, and he aims to help more families and children experience these
special flavors and create their own cherished moments together enjoying the
comforting, home-style meal.
While the majority of
locations in China are owned by multi-unit franchisees, the Tustin restaurant
will be owned and operated by the corporate team. The brand aims to start
signing deals with qualified franchisees to bring the brand to targeted markets
such as throughout California, New York, Chicago and San Francisco.
At 1,500 square feet,
the Tustin restaurant has enough seating for 40 and will feature both dine-in
and carryout. The location will be open daily from 11 a.m. to 10 p.m. Success
does leave clues and the team at Foodservice Solutions® believes that Yang’s
Braised Chicken Rice will become a success clue.
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant
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