Tuesday, September 5, 2017

Yang’s Braised Chicken Rice a Global Success

If success does leave clues and it does according to Tacoma WA, based Foodservice Solutions® Grocerant Guru®, Steven Johnson Yang’s Braised Chicken Rice is a success story you should take time to learn more about.
Yang’s is ready to expand its footprint into the U.S. and that is a big move for a chain with  more than 6,000 locations across China, Australia, Japan and Singapore.  Yang’s Braised Chicken Rice is customer focused full flavored fast food.  Next week Yang’s will open its first U.S. restaurant in Tustin, California, on September 10, 2017.
If you are looking for authentic, simple Chinese home-style cooking Xiao Lu Yang founder says “What makes us different is that we celebrate one delicious dish that has a rich tradition in Chinese culture: Huang Men braised chicken,” .   Remember that Xiao Lu Yang opened the first Yang’s Braised Chicken Rice in 2011 to-date they have opened 6,000 units and will open there first unit in the U.S. on September 10th. “
Yang continued “This dish, a staple of the well-known Shangdong-style, Lu Cai cuisine, is fairly complex and requires a commitment to flavor and ingredients, which we ensure through making sure the sauce is consistent across all our locations. We’re ready to bring Yang’s Braised Chicken Rice to Tustin, and eventually across the entire state of California and beyond.”
The acclaimed restaurant’s single menu item got its start when Yang’s grandmother acquired the secret recipe for the sauce and began serving it at the family’s many well-known independent restaurants. With years of culinary training under his belt, Yang began lovingly adapting the sauce of the braised chicken recipe and added rice before launching it at his fast casual restaurants in 2011.
“Our restaurants are focused on providing customers with an easy, delicious experience, and that starts with our signature braised chicken rice dish,” says Yang. “We aspire to be the dish of choice for the young at heart and the young of age. With our home-cooked, taste-of-childhood flavors, we hope to transport our guests to their family dinner table.” according to Yang.
Yang’s Braised Chicken Rice is dedicated to ensuring the quality of its signature dish starting with the consistent flavor of the sauce and simplifying the dining experience for customers. The dish is a treasured memory of Yang’s own childhood, and he aims to help more families and children experience these special flavors and create their own cherished moments together enjoying the comforting, home-style meal.
While the majority of locations in China are owned by multi-unit franchisees, the Tustin restaurant will be owned and operated by the corporate team. The brand aims to start signing deals with qualified franchisees to bring the brand to targeted markets such as throughout California, New York, Chicago and San Francisco.
At 1,500 square feet, the Tustin restaurant has enough seating for 40 and will feature both dine-in and carryout. The location will be open daily from 11 a.m. to 10 p.m. Success does leave clues and the team at Foodservice Solutions® believes that Yang’s Braised Chicken Rice will become a success clue.

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant

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