Foodservice Solutions® grocerant niche leadership defined the ‘better for you’ fresh prepared food space back in the day. Companies the ilk of Smoothie King run with it and today they have over 900 units. Smoothie Kings ‘Healthy Rewards’ loyalty program edifies the brand with customer focused relevance according to our own Grocerant Guru®, Steven Johnson.
Recently Smoothie King re-introduced a fall favorite ‘Immune Builder Pumpkin Spice’ smoothie. This quintessential fall flavor is back and with this new Immune Builder Pumpkin Spice will join the menu alongside Immune Builder Orange and Immune Builder Mixed Berry. The Immune Builder Smoothies are blended to help guests support their immune systems as fall approaches and the new school year begins and that is ‘better for you’ according to customers.
Mitchell Grittman, Food Scientist for Smoothie King stated “The Immune Builder smoothies are chock-full of vitamin C, giving guests a tasty way to help support their immune systems,” … “The Pumpkin Spice flavor was a perfect fit and our use of organic pumpkin sets this smoothie apart from other pumpkin flavored drinks on the market.”
Grittman continued “The Immune Builder Pumpkin Spice Smoothie is rich in iron and calcium, blended with organic pumpkin, carrots and super grains, includes Herbal Immune enhancer, and contains more than 300 percent of your daily vitamin C. Smoothie King’s better-for-you pumpkin blend has 370 calories, 14 grams of protein, 10 grams of fiber and only 9 grams of added sugar per 20-ounce cup. The Immune Builder Smoothies are featured in the “Wellness” blend category on the Smoothie King menu, with each flavor fulfilling your daily vitamin C per 20-ounce cup.”
Remember that Smoothie King blends all of its smoothies with a specific purpose in mind. Whether your goal is to slim down, firm up, stay well, replace a meal, or just take a break, Smoothie King has a smoothie that can help fulfill everyone’s purpose as part of a sensible diet and regular exercise routine. Is your company looking for ways to edify your brand with the halo of ‘better for you’?
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869