Evolution Fresh ‘Better for You’ Beverage Innovation

When it comes to beverages that are top of mind with consumers Starbucks is at the top of every consumers mind according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Evolution Fresh a wholly-owned subsidiary of Starbucks and when it comes to customer relevance and beverage innovation no one is better at it that the Starbucks team.

So when cold-pressed juice trailblazer Evolution Fresh announced its 2018 innovations: seven new organic smoothies that combine cold-pressed fruit and vegetable juice with probiotics, coconutmilk and other functional ingredients the industry took notice.   The Evolution Fresh new functional smoothies allow for market expansion beyond super-premium juice to include premium functional beverages expanding the halo of ‘better for you’ according to Johnson.

Customer relevance is driven by marketing messaging that is based on research and the new Evolution Fresh Daily Probiotic Smoothies and Complete Smoothies were crafted in response to increased consumer interest in gut health and healthy snacking according to statement from the company.

Ryan Ziegelmann, president, Evolution Fresh  stated “We know a growing number of people are looking for more from their juice,” ... “With our expansion into functional beverages, we are putting 24 years of experience to work to authentically expand what cold-pressed, high pressure processed juice can deliver. Our new functional smoothies combine our cold-pressed juices with ingredients with functional benefits like probiotics, fiber and plant-based protein.”

Each new smoothie was crafted to offer “7 Benefits to Help You Thrive” which include: prebiotics and live probiotics, immune health support, digestive health support, protein utilization support, energy, nutrition and plant-based ingredients. New Evolution Fresh Complete Smoothies: Probiotics + Protein + Fiber

Evolution Fresh Complete Smoothies are multifunctional beverages combining great taste with a day’s worth of probiotics (1 billion CFUs) to support digestive wellness, plant-based protein for satiety and fiber for digestion. Evolution Fresh Complete Smoothies will be debuting in three unique flavors in Summer 2018:

Organic Greens: Sweet and savory green vegetables rounded with a blend of orange, apple and pineapple

Organic Strawberry: Delicious strawberries, tart and sweet, the taste of summer

Organic Banana: A well-rounded balance of classic ripe banana, creamy vanilla and a citrus twist

What ‘better for you’ customer relevant grocerant niche Ready-2-Eat or Heat-N-Eat food products are you working on?  Will you be driving value added, customer relevant messaging, new menu items next year? Is your team Looking A Customer Ahead? 

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant