Do you want big results then your company must do big things in the minds-eye of the consumer. Doing the same thing, the same way will get you the same results according to Tacoma, WA based Foodservice Solutions® Grocerant Guru®, Steven Johnson.
That is most likely the reason that Church’s Chicken has adopted the proven formant of grocerant Ready-2-Eat and Heat-N-Eat fresh prepared food marketing clues to success according to Johnson. The $5 Real Big Deal is Church’s most customizable, highest value offering, and will be available at every Church’s restaurant across the nation leverage portability, price, and mix and match bundling to drive sales.
Hector Munoz, Executive Vice President & Global Chief Marketing Officer at Church’s Chicken stated “While other restaurants are working to bring ever-more competitive pricing to the market, Church’s is winning by offering value in a new way … through an abundance of flavor and choice,” “Our chicken and biscuits are only one dimension of the Church’s quality chicken experience. We also feature a full complement of home-style sides that guests can fully explore without any change in price.”
Ok, he did state price was not a key driver. However regular readers of this blog know he had to say that. The fact is our Grocerant ScoreCards, have proven that price continues to be a leading factor in driving trial and customer adoption.
Munoz continued “Real value is an experience guests can return to time and time again while also finding something new and fresh to enjoy,”… “The $5 Real Big Deal is putting our guests in charge, and allowing them to create entire meals—including sides—with a level of variety rarely seen in the industry.” We all know the value of Mix & Match bundling brings to the grocerant niche.
Church’s Chicken did edify our points when they went on to say “The $5 Real Big Deal was created in direct response to guest feedback to make value more accessible through additional variety at affordable price points. With multiple pieces of chicken, two sides, a biscuit, and a Jalapeño pepper, the deal provides a considerable amount of quality food at an unbeatable $5. Church’s executives believe the brand is enjoying unparalleled franchisee support for the new meal because of the value and control it provides guests, which is backed up by the in-market testing conducted over the past few months.”
Success does leave clues www.FoodserviceSolutions.us is the global leader in grocerant niche business development. We can help you identify, quantify and qualify additional food retail segment opportunities. Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation? Want one? Call 253-759-7869 Email: Steve@FoodserviceSolutions.us