The unspoken secret that most retail foodservice companies did not speak about was the fact that close to 78% of Whole Foods sales were driven by grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food according to Tacoma, WA based Foodservice Solutions® Grocerant Guru® Steven Johnson.
Nationally the percent of grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food still hovers around 22% just about all grocery stores are doing all they can to drive that number up according to our won Grocerant Guru®. However do they have the insights, ability, and even more important the desire to evolve beyond selling to yesterday’s pantry consumers and begging selling to tomorrow’s fresh food consumers?
Regular readers of this blog know that the retail landscape is evolving faster than many retailers. Now the question is: who will be selling your products in the future and what products will drive branded customer adoption?
Do you still think that selling to Wal-Mart, Kroger, and Albertsons is the best path to purchase? It just might be time to re-evaluate your distribution channels with a new sense of urgency. So, just where could a legacy bakery, legacy branded food CPG manufacture, or private label food manufacture be looking for a new avenue of distribution?
First don’t abandon the grocery store just yet. The team at Foodservice Solutions® have helped many legacy brands find new avenues of distribution. So if you do not have viable ideation or well-developed selling programs for the new non-traditional alternative channels it just might be time to give our Grocerant Guru® a call at: 253-759-7869.
We are not talking about direct to consumer internet sales as is closer to yesterday sales ideation than today’s opportunity. Meal Kits are still in the middle of the road, a solution for today, a substitute, but not a long term viable avenue of growth for most established brands.
If you think slotting fees will continue to drive your growth, drive customers into your stores, or solve your problems the simple fact is they are not customer focused and will not solve anything other than to drive units numbers for the manufactures tout to Wall Street. So, do you want to drive top line sales?
Success does leave clues www.FoodserviceSolutions.us is the global leader in grocerant niche business development. We can help you identify, quantify and qualify additional food retail segment opportunities. Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation? Want one? Call 253-759-7869 Email: Steve@FoodserviceSolutions.us