The unspoken secret that
most retail foodservice companies did not speak about was the fact that close
to 78% of Whole Foods sales were driven by grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food according to Tacoma, WA based Foodservice
Solutions® Grocerant Guru® Steven Johnson.
Nationally the percent of
grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food still hovers
around 22% just about all grocery stores are doing all they can to drive that number up
according to our won Grocerant Guru®.
However do they have the insights, ability, and even more important the
desire to evolve beyond selling to yesterday’s pantry consumers and begging
selling to tomorrow’s fresh food consumers?
Regular
readers of this blog know that the retail landscape is evolving faster than
many retailers. Now the question is: who
will be selling your products in the future and what products will drive
branded customer adoption?
Do you
still think that selling to Wal-Mart, Kroger, and Albertsons is the best path
to purchase? It just might be time to
re-evaluate your distribution channels with a new sense of urgency. So, just
where could a legacy bakery, legacy branded food CPG manufacture, or private
label food manufacture be looking for a new avenue of distribution?
First
don’t abandon the grocery store just yet.
The team at Foodservice Solutions® have helped many legacy brands find
new avenues of distribution. So if you do not have viable ideation or well-developed
selling programs for the new non-traditional alternative channels it just might
be time to give our Grocerant Guru® a call at: 253-759-7869.
We are not talking about direct
to consumer internet sales as is closer to yesterday sales ideation than
today’s opportunity. Meal Kits are still
in the middle of the road, a solution for today, a substitute, but not a long term
viable avenue of growth for most established brands.
If you think slotting fees will
continue to drive your growth, drive customers into your stores, or solve your
problems the simple fact is they are not customer focused and will not solve
anything other than to drive units numbers for the manufactures tout to Wall
Street. So, do you want to drive top line sales?
Success does leave clues www.FoodserviceSolutions.us is the global leader in grocerant niche
business development. We can help you
identify, quantify and qualify additional food retail segment
opportunities. Has your company had a
Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant
niche product Ideation? Want one? Call 253-759-7869 Email: Steve@FoodserviceSolutions.us
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