Tuesday, September 12, 2017

Portable Mini Meals are Magic

Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive top line growth and bottom line profits in every retail foodservice sector according to Tacoma, WA based Foodservice Solutions® Grocerant Guru® Steven Johnson. One big reason is continued customer adoption of fresh prepared meal components that comprise most portal mini meals today.
Today consumers of 88% of Americans over the age of 18, in every region of the country, male, female and income group consume mini meals (snacks), meal components at least once a month according to Johnson.  Why to retailers it simply should not matter.  What should matter is consumer’s rapid adoption of fresh prepared food.  
According to Nielsen despite evolving eating preferences and tastes, American consumers still reach for sweet and salty snacking staples. Salty snacks, including chips, popcorn and meat snacks generated more than $27 billion in sales across Nielsen-measured U.S. retail stores for the year ended April 1, 2017. Sweets are close behind, with candy bringing in more than $20 billion, and cookies bringing in more than $7 billion.
The Harris Poll EquiTrend study released by Nielsen, U.S. consumers evaluated 275 snacking brands and identified their favorite items to reach for when they have snack cravings. The majority of consumers chose items from the candy/chocolate category, but there were some notable differences by region.
Consumers in the East and West ranked cheese, particularly Sargento Sliced Cheese in the East and Tillamook and Sargento Ultra-Thin Cheese in the West, in their top 15 snack items. Consumers in the Midwest also ranked non-sweet categories as their favorites, including Ritz Crackers and Wonderful Pistachios.
Mini meals will likely continue to drive top line sale and bottom line profits. While no one at Foodservice Solutions® was surprised that candy was a top snack.  What retails must understand is the rapid rise of fresh foods from nuts, cheese, meats (beef jerky), milk products.   

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant

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