Grocerant niche
Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive top line
growth and bottom line profits in every retail foodservice sector according to
Tacoma, WA based Foodservice Solutions®
Grocerant Guru® Steven Johnson. One big reason is continued customer
adoption of fresh prepared meal components that comprise most portal mini meals
today.
Today consumers of 88% of
Americans over the age of 18, in every region of the country, male, female and
income group consume mini meals (snacks), meal components at least once a month
according to Johnson. Why to retailers
it simply should not matter. What should
matter is consumer’s rapid adoption of fresh prepared food.
According to Nielsen
despite evolving eating preferences and tastes, American consumers still reach
for sweet and salty snacking staples. Salty snacks, including chips, popcorn
and meat snacks generated more than $27 billion in sales across
Nielsen-measured U.S. retail stores for the year ended April 1, 2017. Sweets
are close behind, with candy bringing in more than $20 billion, and cookies
bringing in more than $7 billion.
The Harris Poll
EquiTrend study released by Nielsen, U.S. consumers evaluated 275 snacking
brands and identified their favorite items to reach for when they have snack
cravings. The majority of consumers chose items from the candy/chocolate
category, but there were some notable differences by region.
Consumers in the East
and West ranked cheese, particularly Sargento Sliced Cheese in the East and
Tillamook and Sargento Ultra-Thin Cheese in the West, in their top 15 snack
items. Consumers in the Midwest also ranked non-sweet categories as their
favorites, including Ritz Crackers and Wonderful Pistachios.
Mini meals will
likely continue to drive top line sale and bottom line profits. While no one at
Foodservice Solutions® was surprised that candy was a top snack. What retails must understand is the rapid
rise of fresh foods from nuts, cheese, meats (beef jerky), milk products.
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant
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