There is no doubt that America eats at McDonald’s.
However as Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice
Solutions® has pointed out repeatedly that Grocerant ScoreCards
show that McDonald’s continues to be a aspirational brand driven in large part a halo of
‘better-for-you’ consumer perceptions.
So, last week when McDonald’s responded to Panera Bread CEO Ron Shaich’s challenge to the CEO’s of McDonald’s, Wendy’s, and Burger King to eat exclusively from their kids menu for a week or
to rethink what there restaurants were serving.
The team at Foodservice Solutions® knew that was not a problem for
McDonald’s or it customers.
Here is how McDonald’s responded “We’re proud of how we’re continuing to
raise the bar on food we serve at McDonald’s.
Our recent announcement that we’re adding Honest kids Juice Drink to our
Happy Meals joins other positive changes we have made, such as removing
artificial preservatives from Chicken McNuggets, which also don’t have
artificial colors or flavors.
They continued ‘Since 2012, McDonald’s has served more than 2 Billion servings of fruit and low-fat
dairy products like Go-Gurt and automatically offering apple slices in Happy
Meals.” Success does leave clues and
when it comes to industry leadership McDonald’s is doing all of the right
things.
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant
No comments:
Post a Comment