Do
you have a retail foodservice brand? Is
your brand garnering new customer year over year? Is your brand growing
customer counts week after week? Does your brand practice ‘brand
protectionism’? Today if you are practicing brand protectionism your
brand most likely looks more like yesterday than tomorrow according to Steven Johnson, Grocerant Guru® at Tacoma,
WA based Foodservice Solutions®.
If
you are in retail foodservice today partnerships
matter according to Johnson. You need to ask yourself could
we sell more meals, meal components, fresh food, if we did something
different? If the answer is yes than you
need to consider who can help you do just that.
Recently Amazon expanded their reach in restaurant meal delivery when
they teamed up with Olo.
Why is that important? Well an Olo is a network
that includes 200 chain restaurant brands and about 40,000 locations each of
which offers fresh food for delivery. We
are talking about consumer favorites the ilk of Jamba Juice, Which Which, Shake
Shack, and many more.
In case you have not
yet figured it out Amazon is a Marketing company when it comes to retail
foodservice and an outstanding aggregator of eye-balls to your menu, food
products, branded apparel.
Count delivery as
part of Amazon’s plan to infiltrate the foodservice industry. The e-commerce
giant announced Friday a partnership with Olo, an online food ordering company
armed with a star-studded client list.
Amazon has dabbled,
tested and explored meal delivery with Amazon Restaurants, but hasn’t made any
serious ground. However this partnership with Olo could give Amazon access to
the brands that consumer want delivery most.
Noah Glass, founder
& CEO of Olo stated “We’re thrilled
to work with Amazon to provide Olo’s base of restaurant customers with a new
delivery sales channel that drives increased visibility,”. “Amazon’s obsession
with providing great customer and restaurant experience supports the evolving
expectations and behaviors of today’s consumer.”
Why do food delivery
partnerships matter? It is a consumer
driven in fact at Olo alone more than 60 million consumers use Olo to order
ahead or use its Skip the Line technology, as well as get meals delivered from
brands. Clients include: Applebee’s, Chili’s, Chipotle, Denny’s, Five Guys,
Jamba Juice, Shake Shack, Noodles & Company, Red Robin, Sweetgreen, and
Wing Stop.
Additionally this
means that if you are an independent local restaurant this new Amazon avenue of
distribution is kinda like a new ‘highway’ that you need a location as
well. Here is the good part Amazon will
let you have a spot right next to everyone else. Are you looking for a new location? Think Amazon.
Are you ready for
some fresh ideations? Do your food marketing tactics look more like yesterday
that tomorrow? Visit www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may the clue you need to propel your continued
success.
No comments:
Post a Comment