Saturday, September 16, 2017

New Seasons Market Customer Focused Foodservice

The undercurrent of retail foodservice success can these days be found on the West Coast of the United States.  According to Tacoma, WA based Foodservice Solutions® Grocerant Guru®, Steven Johnson one of those industry leading companies is New Season Market.
New Seasons focus on the customer, grocerant niche fresh prepared meals and meal components have elevated New Season Market in the minds-eye of the consumer as the place for Breakfast, Lunch, coffee, a snack and dinner according to Johnson. 
The ability of consumer to bundle meal components from a staggering number of options that range from 70 to 130 dishes a day has created a platform for family customer adoption.  Including focused on the way to work day-parts, coffee and newspaper mid-day, lunch, after school fresh snacks for the kids, and dinner for the entire family.
New Seasons Market Tracy Hardin, group director of merchandising for deli and bakery stated “To ensure customers have lots of options, New Seasons’ stores have anywhere form 70 – 130 dishes every day, depending on each unique location,”.  The food is prepared by the chain’s very own chefs from scratch at its central kitchen and on on-site in each store.  , Hardin adds.
Empowered decentralization is one key to New Seasons success Hardin continued saying “Customers can choose from inventive New Seasons chef-prepared offerings, unique to every store,” … “Some examples include ramen and hot wok bars, self-serve salad bars, hot bars with new options daily, made-to-order sandwiches, or a Latin American grill featuring Arepas.
It must be noted that consumers have placed a ‘halo’ of better for you’ around New Seasons since they offer Certified Organic and Non-GMO Project Verified breads baked daily, and well-stocked grab-and-go options at all of our stores. Customers can take all of it to go – or stay and enjoy indoor and outdoor seating. At some stores, there’s even the option to enjoy it alongside a pour of wine or beer.”

The undercurrents of fresh prepared food are driving customer adoption in every sector of retail foodservice today.  Is your company increasing customer counts year over year?  Are your top line sales and bottom line profits both growing?  Do you understand the path to purchase for grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food?  We do. Email:

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