Saturday, January 6, 2018

7-Eleven the Retail Foodservice Equilibrium is Resting Once Again

Time and time again Foodservice Solutions® Grocerant Guru® has outline the undercurrents that are driving the retail food, service, price equilibrium all of which continue to fuel the growth of the grocerant niche filled with Ready-2-Eat and Heat-N-Eat fresh prepared food.

 When 7-Eleven  CEO Joseph DePinto  was asked recently what the future of convenience retailing looks like and he’ll reach into his pocket and pull out his smartphone. He said “Click-and-collect, on-demand delivery, frictionless payment, the now factor. Our opportunity is to connect the digital to the physical store locations,”  “The KPI [key performance indicator] for today’s consumers is how quickly can it be at my door. People call it ‘the last mile.’ I call it ‘the last block.’”

 Consumers continue to be time starve, lack the cooking skill-set to master the varying international full flavor food that have come to appreciate, and want according to Johnson. The retail foodservice equilibrium has evolved according to the team at Tacoma, WA based Foodservice Solutions®.

 From: Mobile Transparency +Price + Quality + Service + Portability = Value 

 Incremental Value = Constantly Changing Menu (Seasonally / Sustainability with creditability).

 Digital Push Marketing + Branded Meals Components + Portability  + Speed of Delivery or  Pick-Up = Value

 Incremental Value = Constantly Changing Menu (Seasonally / Sustainability with Transparency).
DePinto continued saying that “Consumers are changing as fast as I’ve ever seen them change. They want now, simple, easy. They’re completely redefining what ‘convenience’ is.”  Foodservice Solutions® Grocerant ScoreCards monitor consumers evolving demands thus our new retail foodservice formula for success.

So just how is DePinto for his positioning for the future? Well with of cutting-edge technology and services that are redefining convenience. The 7-Eleven list includes: drone delivery, partnerships with third-party delivery companies like Postmates and Tapingo, click-and-collect, Amazon Lockers, UPS Lockers, KeyMe self-service locksmith kiosks, Amazon Cash and PayPal Cash. There’s also the 7-Eleven mobile app and 7Rewards loyalty program, which has 9 million members.

 DePinto  stated that “In our delivery business and click-and-collect tests, we see the transaction size is actually larger than the in-store transaction. Our delivery ticket is three times our in-store ticket,” he said.

7-Eleven is ramping up its digital team to be able to innovate faster.

 DePinto rejects the idea that brick-and-mortar retail is dying. Rather, he says the golden ticket lies in uniting brick-and-mortar with digital. On that the team at Foodservice Solutions® is in complete agreement.

 Are you trapped doing what you have always done and doing it the same way?  Interested in learning how can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information.

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