Thursday, January 11, 2018

Costco’s Drives Foodservice Sales with Integrated Marketing

When considering What’s for Dinner; consumers at a minimum of 87 million times a year they are thinking Costco according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  That my friends is destination dinning. 
As regular readers of this blog know Costco sell the hell of the $4.99 rotisserie chicken.  Costco recently reported that is sells an estimated 157,000 rotisserie chicken search  day, on average, for a total of 87 million sold last year—up from roughly 60 million in 2013.
While consumers can choose from a huge variety of online recipes that incorporate Costco rotisserie chicken into soups, pastas, and other dishes the fact is Costco marketing team published recipes for its rotisserie chicken ‘leftovers’ and even sells salads utilizing it’s ‘pulled’ rotisserie chicken. 
As we have pointed out in the past Costco’s Ready-2-Eat and Heat-N-Eat fresh prepared food that includes pizza and oversized $1.50 hot dogs that come with a free drink to name a few of the items as a standalone business it reports sales of over $2 billion a year in sales.  If that unit was a stand-alone business it would be profitable. Remember that does not include the 87 million rotisserie chickens they sell a year.  Simply put as we have said in the past Costco is destination dinning. Are your customers thinking about you when it dinner time? 

Quality, consistency and price matter and Costco understands how to integrate that messaging so consumers get it.  Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869

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