Wednesday, January 17, 2018

Bakery Chain Greggs Targets McDonald’s and Burger King

Hand held food for immediate consumption continue to grow in popularity according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Greggs is stepping up its game targeting both McDonald’s and Burger King’s for breakfast, lunch and dinner with a new fast-food menu that includes chicken goujons, potato wedges and pasta dishes.

Greggs is well known for its sausage rolls and steak bakes, is broadening its takeaway menu as Britons spend more of their food budgets on eating out. However Greggs CEO Roger Whiteside, explained how Greggs had already taken on fast-food rivals at breakfast and lunchtimes and now sees scope to become a destination for evening meals too. “We are testing a menu that will appeal in the evening, which is the part of the day when Greggs doesn’t trade,”

Leveraging innovation while expanding the menu Greggs has included items the ilk of gluten-free soup, low-calorie wraps and speciality coffees, such as its new caramel latte, and is working on vegan options. “Hot food is the last of the big food trends we have chosen to pursue,” according to Whiteside.

Greggs has now installed hot food cabinets in 100 stores and if the menu is well received Whiteside said it could extend its trading hours into the evening, when burger chains and convenience stores cash in on office workers heading home or out for the evening. Whiteside continued “We need to find out if we can we sell hot food at the times we are already open.”

After strong results in 2017, the Greggs said it would step up expansion this year with plans to add 130 sites to its 1,850-store network. It is also looking to open drive-through shops around the country and that a big wake-up call for both Burger King and McDonald’s as Gregg’s menu may just be a bit more inviting according to Johnson.  Is it time to step up you fresh prepared food offerings? 

Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success

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