Sunday, January 21, 2018

Choice Market Fresh and Local Proves Successful

When you are on your way home from work and begin thinking, ‘What’s for Dinner’ and you live in Denver Colorado, there is a good chance that you are thinking about stopping at Choice Market according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Choice Market can easily be called a grocerant as the Denver convenience-grocery store hybrid is the brainchild of founder and CEO Mike Fogarty.  Fogarty who grew up outside of Philadelphia, with the regional favorite Wawa and as regular readers of this blog know continues to driving fresh food success with customer focused foodservice empowered with cultural relevance, customization, and coffee.

Fogarty stated “I started looking at the landscape out there, whether it’s convenience stores or grocery stores.  Because honestly (Choice Market), this is somewhere between the two. .. and there didn’t seem to be any good option.”
Three years in the making, Choice Market focuses on three key differentiators:

·         Fresh — Customers can get high-quality fresh food that’s prepared in-house.
·         Local — Choice supports local purveyors and is in the community actively looking for new ones, especially for key categories like milk, bread, coffee and cheese.
·         On-Demand — Open 24 hours a day, customers can order in-store at self-serve kiosks, or receive help from staff. Customers also have the ability to order online and have the items delivered within an hour for a flat rate of $3.99 via Postmates.

Fogarty continued “Choice is a new kind of convenience store. The way we’ve positioned ourselves is that we’re providing the transaction time, product diversity and operating hours of a traditional convenience store, but marrying that to a product selection more along the lines of consumers’ growing preference for fresh, local and organic,”

Food preparation is a large element of Choice’s overall proposition, to showcase its homemade offers. That is why the 30-foot by 80-foot kitchen is seamlessly integrated with the point-of-sale, creating an “experience” for consumers by giving them the ability to watch their food being made while they continue shopping the store. Choice’s made-to-order menu spans sandwiches, flatbreads, bowls and breakfast burritos.

Grab-and-go makes up a large portion of the store’s business model as well, with the “sizeable” selection including side salads, small wraps and sandwiches, snack packs, and fresh fruit. The store offers local and seasonal products wherever possible. Choice Market is fresh food fast with the halo of ‘better-for-you’ according to Johnson.

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information.

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