While the line between restaurants, C-stores, Grocery store, Service
Deli begins to blur one thing is crystal clear consumers want fresh food faster
and the foundation of those options are found within the Grocerant Niche
according to Tacoma, WA based Foodservice
Solutions® Grocerant Guru® Steven
Johnson.
While the drive thru was so successful in garnering customers in
the United States today over 80% of all restaurant meals purchased are purchased
at a quick service restaurant according to NPD. Restaurant
companies have documented the success both grocery sector service deli’s and
convenience store are have garnering customers. Empowered with digital hand held marketing
smart phone platforms restaurants are elevated speed of service with grocerant
niche tactics according to our Grocerant Guru®.
McDonald’s Mobile Order & Pay expedites the
drive thru experience incorporating digital hand held marketing with
customization and personalization. Mobile Order & Pay integrates all of
Foodservice Solutions® FIVE P’s of Food Marketing with a
customer relevant branded messaging.
Chipotle on the other hand is incorporating a second ‘make-line’
to prepared mobile orders to empower faster service. The 2,000th Panda Express’ that
recently opened in New York City, cared out space for an Express Pickup
Area for orders that were placed online.
All
the while Dunkin’
Donuts’ is paring down its menu reducing options to help speed service and that
just-revealed new prototype with a special location reserved for On-the-go-mobile ordering orders that
from and integrated branded App.
While Starbucks sales seem to have stalled our
Grocerant Guru® reminds us that Starbucks was first with order-and-pay-ahead
that now accounts for over 29% of sales. Starbucks has also set up a separate area
where digital customers can find their orders waiting. Starbucks continues to
lead as they now have unveiled a
takeout-only stores.
Casual dinning does not want to be left out Red
Robin and Chili’s have all revealed plans to add curbside delivery with updated
twists, such as incorporating geolocation technology to know when a customer
has arrived. With Red Robin is going
mobile to get even closer to the customer. Since 1991 Foodservice
Solutions has been driving success in the grocerant niche are you tired of
trial and error?
Interested in learning how Foodservice Solutions 5P’s of
Food Marketing can edify your retail food brand while creating a platform
for consumer convenient meal participation, differentiation
and individualization? Email us at: Steve@FoodserviceSolutions.us or
visit: www.FoodserviceSolutions.us for
more information
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