Taco Bell Integrated Mobile Marketing is Measurable

Taco Bells Cantina sells beer.  So is it any wonder that when you want to invite a friend to have a beer you would text then as say meet you at Taco Bell?  Well, according to Steven Johnson, Grocerant Guru® at Tacoma WA based Foodservice Solutions® of course it makes sense.

Taco Bell is testing self-serve ordering stations at a store in Irvine near The District shopping center. The Irvine chain said Thursday that it plans to step up kiosks in 2018. Taco Bell announced plans to step up its digital services in 2018, including adding self-serve ordering kiosks in restaurants.

With more than 6,700 restaurants Taco Bell, said it has reached an agreement with its franchisees to fund new technologically-driven services that provide “customers and team members with frictionless digital experiences.”

Among the priorities for diners is to expedite the number of self-serve ordering stations at restaurants in 2018. The new program, called “All Access,” is aimed at providing an easy connection — from delivery to group ordering.

Taco Bell said it also plans to “prioritize and invest” in faster networks and improved back-of-house systems.

In Orange County, a restaurant in Irvine is currently testing self-serve tablets.   Taco Bell did not disclose financial details of the agreement, including how the company and franchisees plan to fund the new digital programs. Our team believes this is the right thing to do at the right time.

Taco Bell Chief Executive Brian Niccol said in a statement “Our fantastic relationship with our franchisees and our growth mindset have enabled us to create an aggressive plan to make Taco Bell an All Access brand,” “We always aim to stay relevant with changing consumer tastes and trends, whether that be creating innovative menu items or offering the latest technology that connects customers to our brand when they want it, where they want it.”

Smartphone penetration in 2014 was at 67% and in 2020 it is expected to be over 80% according to the team at Foodservice Solutions®.  Hand Held Food Marketing is going to be the next big thing according to Johnson and Greg Cred and his team at, Yum Brands are on top of it.

The fact is Taco Bell one of the industry’s most envied fast food brands because its quirky inexpensive foods and marketing campaigns score well with millennials. Food comes first, marketing second but together within the fast food space hand held marketing the platform of choice.

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.