When we think of customers cravings regional food flavors White Castle is always top of mind according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. White Castle is one of the most dynamic restaurant brands in the United Stated according to Johnson.
While they have fewer than 500 locations and are privately held they have been industry leaders since they invented the slider (originally priced at 5 cents) in 1921, an innovation with staying power. In fact founder Walter Anderson is responsible for both the hamburger bun and the standardization of fast food production, and in 2014, the Original Slider was cemented as a cultural icon when TIME magazine named it the most influential burger of all time
The team at White Castle is always looking a customer ahead. White Castle was one of the first restaurant chains to beginning distribution of their signature burgers to supermarkets nationwide helping create the ‘frozen food court’ you can find in almost all grocery stores today.
White Castle may not be first but it is again looking to innovate from within the burger field by making it easier than ever to get a bag full of sliders. The pitch is simple: What if Harold and Kumar never had to leave their apartment?
Expanding on Grubhub services affiliated with more than 75 White Castle locations in New York City, Chicago, St. Louis, Detroit, and more, started offering delivery at 45 additional locations last month.
The new initiative will kick off with a chance for fans to win a catered meal from the White Castle Crave Mobile during the NFL championship on February 4, kicking off the burger chain’s partnership with one of the nation’s leading third party food deliverers.
Stan Chia, Grubhub COO stated “We’re honored to partner with the iconic White Castle brand to power delivery from Castles across the country,”.. “Our orders show that sliders are clearly on the rise, and we’re thrilled to deliver more of what our nearly 10 million diners crave.”
While the chain appears to be near the front of the pack in terms of adapting to third party delivery services, White Castle faces a more challenging undertaking than its larger competitors given its footprint of 450 stores.
So what does it mean to have a chain with a cultural cult following? In 2015, the chain expanded to a new state for the first time in more than 50 years—into the Casino Royale Hotel & Casino on the Las Vegas Strip—and over the store’s first 12 hours, White Castle VP Jamie Richardson said his team served more than 4,000 sliders per hour. Here is our point sell you food where you customers are. If they are playing games on the computer or watching a 65 inch HDTV delivery works. Stay dynamic.
Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow? Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.