Wednesday, January 10, 2018

Millennials Love Grocerant Fresh Fast Food

Once again the dominate population subset is driving the evolution of retail foodservice according to Tacoma, WA based Foodservice Solutions® Grocerant Guru®, Steven Johnson.  This time Johnson says it is Millennials in search of discovery driving adoption of new non-traditional fresh food points of distribution while expanding day-parts for retailers.

According to a report about the food-purchasing habits of millennials from the U.S. Department of Agriculture’s Economic Research Service, millennials are spending less money than any other generation on food purchased for at-home preparation bad news for grocery stores good news for restaurants, conveniences stores and new non-traditional points of fresh food distribution.

The USDA report examines food-purchasing decisions by age and income, covering millennials born between 1981 and the mid-2000s. Income is shown to contribute largely to the food choices, with richer millennials spending more money on fruits, vegetables and unprepared foods.

The data highlights the fact that millennials with smaller FAH (food at home) budgets spend heavily on pasta, prepared foods and sweets. Money that earlier generations typically spent on food at home is instead being spent on food convenience as “millennials eat almost 30 percent more often in bars and restaurants than other generations, and they are also more likely to eat on-the-go while driving,” or as we call it on grocerant niche fresh food.

Millennials spend less time cooking, cleaning up and even eating. The report went on to say “on average, millennials spend 12 minutes less eating and drinking than traditionalists (born 1920-45) who devote 77 minutes daily. Snacking times, however, are the same among traditionalists, baby boomers, Generation X and millennials.” So are you offerings relevant for Millennials?

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Johnson, or

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