Sunday, January 7, 2018

Price Matters at Subway

January will prove one thing in retail foodservice.  That one thing is that price will continue to be a key driver of food sales nationwide according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  While Subway drove record sales for 7+ years with it now famous $ 5 Foot-long when it tried to ease away from price to freshness consumer migrated to other chains that refocused on price.
While franchisees at McDonalds, Del Taco, Burger King, and Subway may not like the being forced to offer the value as a key customer traffic driver it is clear consumers do.  In a battle for share of stomach it is becoming clear without a proper price, value service equilibrium brands will not only lose sales, customers migration is resulting in brand abandonment.
In order to ebb the tide of brand defection, Subway customers nationwide can enjoy five favorite Foot-long sandwiches for just $4.99, or any of eight Fresh Fit 6-inch subs with 400 calories or less. Ok, so it’s not the famous $ 5 Foot-long but customers will once again be happy.
No matter the rhetoric about ‘fresh fit food’ January will prove to be a month that QSR leverage price to garner customers away from each other and away from the grocery store.  The simple fact is the battle for a larger share of stomach is being waged with price to begin 2018.  Do you want to garner more customer without battling on price? We can help you with that.

Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may the clue you need to propel your continued success.

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