What is Grocerant niche fresh food and where can you find it? Tacoma, WA based Foodservice Solutions® Grocerant Guru® Steven Johnson says “First Grocerant means any retail food item that is Ready-2-Eat or Heat-N-Eat and prepared fresh that can be made portable. Grocerant niche fresh prepared food can be found at Fast Food outlets the ilk of McDonalds, Burger King, Convenience Stores the ilk of Sheetz, Rutter’s, 7-Eleven, Grocery Stores the ilk of Albertsons-Safeway, Wegmans, Kroger, New Seasons Market, Retailers the ilk of IKEA, Tommy Bahamas, Costco, and ABC Liquor stores.”
The word Grocerant is a result of consumer purchasing patterns blurring of the line between restaurants and grocery stores. The specific word GROCERANT was created, defined, and first published as an Op-Ed article titled: Call Them Grocerants in August 1996 in Foodservice Director and again in 1996 by Nation’s Restaurant News authored by our own Grocerant Guru® Steven Johnson to describe the undercurrents of food industry consumer changing eating a buying patterns.
On a side note Johnson and Foodservice Solutions® received a US Trademark for the word Grocerant in 1998, subsequently gave it up to become the Grocerant Guru®. Today Foodservice Solutions® is a retail food consultancy. Foodservice Solutions® is the global leader within the grocerant niche, a strategic advisor to leading Food Manufactures, Chain Restaurants, Convenience Store, Grocery Stores and Retail companies around the world.
Today a grocerant can be found anywhere a consumer can find fresh prepared food positioned, placed, and priced for the time-starved consumer with Ready-2-Eat or Heat-N-Eat fresh prepared meals or meal components that can be bundled into a meal and or packaged for at the location or Take-Out, Take-Away, or To-Go.
Grocerant meals and meal components have become a meal solution platform that retailers have found drives customer loyalty including in liquor stores, drug-stores (Walgreens), fast food restaurants, fast casual restaurants, full-service restaurants, and restaurants inside grocery stores, in legacy “deli” departments, furniture stores (Ikea), club stores (Costco) and clothing stores from Ralph Lauren Cafe, Macy’s, and Nordstrom's.
Using the word Grocerant in a blog byline has help drive daily views of our Grocerant Guru® blog from less than 50 a day back in 2009 to 25,733 unique views per day in 2017 across all our social media platforms. The number of daily views has driven our success, growth, and seemingly some industry competition. Don’t worry we understand that imitating, copying, replicating our work is the highest from professional flattery we can imagine. We thank all of you, please keep it up.
At noon your customers are just beginning to think about what's for dinner with 83.4 % not knowing what they are having for dinner. At 4PM 63.6 %of American consumers are still unsure about what's for dinner according to our most recent Grocerant ScoreCards.
Time Starved Consumers are looking for high quality Ready-2-Eat fresh prepared foods and Heat-N-Eat meal components. Today's time starved consumers have no desire to cook from scratch. They want to purchase fresh prepared meal components that they can bundle into a customized family meal that will please everyone without spending time cooking.
For international corporate presentations, educational forums, or keynotes contact: Steve@FoodserviceSolutions.us the Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. Visit: www.FoodserviceSolutions.us for more information