Sometimes
concept stores take three steps forward then one step back and in the case of
the third 365 by Whole Foods unit at Bellevue Square Mall
location that just might be the case according to Foodservice Solutions® Grocerant Guru® Steven
Johnson. But don’t stop reading there is
a lot about this store he likes.
.Isabelle
Francois, vice president of 365 by Whole Foods Market stated “The unique
opportunity that we had is to create a brand and create a technology that comes
with the brand,” … “Oftentimes, technology is an add-on. …The cool thing with
365 is we were able to build something coherent. What was really important to
us was to build a brand with a digital foundation.” So what did we really like:
1. All of the price tags
in 365 are digital. The digital scale in the produce department will print off price tags for shoppers for
speedier checkout.
2. The Digital price
tags can be changed remotely add customer relevance and accuracy all while
reducing labor cost at the unit level.
3. The use of digital signage,”
Francois said. “We’ve almost gone 100 percent digital with signage. Customers
love it. It’s reliable.
4. 365 also partnered with a
data visualization platform called Sage, which provides nutritional
information on displays in the store. The idea is to offer more
information to consumers concerned about nutrition, the environment, and other
data. “They’re pretty innovative in their approach to food labeling,”
Francois said. Sage’s information is also visible on the 365 website
5. Customers can use a
kiosk to order an assortment of food from the store’s kitchen. A taco from the
365 UPick window.)
6.
365’s Digital
technology extends to larger display signs beyond the tags, where screens
promote sales or in-store programs.
7.
The My 365 Rewards program
is a 100 percent digital loyalty program that offers personalized
recommendations, tailored content and special deals based on shopper
preferences.
8.
Digital
punch cards offer deals on favorite items. “Gimme 10” deals, promoted on the
end caps of product aisles, provide 10 percent off featured goods.
9.
365
partnered with Banquet
by Delectable; using the smartphone app can scan a bottle of
wine and provide descriptions and ratings so you don’t have to hunt down
an employee for that special brand of service. “You can see the reviews, the
taste profile, pairings. It’s really a great resource,” Francois said. And
while the app is available on anyone’s phone, the in-store version is specially
curated for 365’s liquor assortment.
So,
after our team at Foodservice Solutions® completed its tour we did have a few
disappointments. First and foremost the inability to pay for a single
prewrapped sandwich at the The Allegro Coffee Bus near the front
of the 365 store. We encountered the same problem at previous 365 by Whole
Foods units at other ‘kiosk/ vendors’ in other 365 units.
Our
team would also want the self-serve teaBOT to speak when prompted with an
order. Ok, that may be a little much for most of you but remember we are
located in the Seattle Metro Area and technology does abound here.
Once
again our Grocerant Guru® thought the store
was simple to large? Legacy grocery
stores do not have 25 feet of bananas on display and over ripe. This Mall store was clearly simply trying to
use us space. That’s space a new unit
may not even need.
Our
most critical observation as a team was the missed opportunity for a focus more
on Fresh Meals for TAKE-OUT, TAKE-AWAY, TO-GO. It’s a mall store with foot
traffic, lots of foot traffic. We
observed many coming in leaving with nothing.
When
our team members spoke inquired what they thought no ‘food solution’ was ever
mentioned. Meals, fresh meals, family
meals and kid’s meals are all top of mind for consumers daily and saving time
buying Grocerant Niche Ready-2-Eat and Heat-N-Eat customizable meals would
complement this digital format. Mall
customers buy meals TO-GO as well. Note:
All Photo’s by FS GrocerantGuru®
Foodservice Solutions® team is here to help you drive top line sales
and bottom line profits. Are you Looking A Customer Ahead? Visit www.FoodserviceSolutions.us or Contact Steve@FoodserviceSolutions.us for more information. Remember Success does leave clue and we just
may have the right clue for you.
No comments:
Post a Comment