There is an
increasing commonality of success developing within the foodservice sector
driven by Millennials according to Foodservice Solutions® Grocerant Guru®
Steven Johnson. One of the most customer
friendly inviting commonalities is display kitchens where customers can not
only ‘see’ the food being prepared but in most cases order it customized into a
personal meal or meal component.
Johnson’s research
focused on the grocerant niche found that “millennial shoppers, in particular, seeking
to be more involved with food, seeking discovery of flavors, while showing a
preference for meal assembly over cooking from scratch.”
In a new report from
the International Dairy-Deli-Bakery Association’s 2015 “Culinary Concierge:
Engaging Millennials Through Meals the IDDBA found “Millennials are seeking
robust in-store experiences that allow them to see and interact with deli
personnel as they have the time, need and desire … In-store chefs can be the
go-to people for recipe ideas and culinary inspiration,”
IDDBA’s report also
observed that millennials enjoy “engaging in food theater” when time permits,
which may include watching their fresh food being prepared by an in-store chef
or exchanges varying from “How was your day?” to “How do I prepare this
salmon?” Discover is a valued commodity for millennials as according to our own
Grocerant Guru®.
Foodservice
Solutions® team has found that for millennials how to prepare food does not
mean cook from scratch. In fact in a
2016 survey Foodservice Solutions® found that 84.6% of meals prepared for
dinner had at least one item that was either a Ready-2-Eat or Heat-N-Eat fresh
prepared item.
Are
you selling fresh food solutions, saving your customers time, or do you want
them to cook from scratch. The food, value, service equilibrium is evolving
is your strategy?
Foodservice
Solutions® team is here to help you drive top line sales and bottom line
profits. Are you Looking A Customer Ahead?
Visit www.FoodserviceSolutions.us or Contact Steve@FoodserviceSolutions.us for more information. Remember Success does leave clue and we just
may have the right clue for you.
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