Foodservice Solutions® Grocerant Guru® Steven Johnson stated
“Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food for delivery is
expanding rapidly, elevating industry delivery standards, while reducing cost
to the customer. Fresh prepared food for delivery is creating a platform for
non-traditional fresh food retailers to extend their brands with customer
relevance.”
Delivery companies are transporting meals in all sorts of ways,
from cars to scooters and bicycles, but a few companies are tapping into a
network of drivers already on the road to connect people with their food as
regular readers of this blog know both UberEats and AmazonPrimeNow are currently
doing.
In a recent
report from Technomic we learned that “Food delivery
is most popular among millennials, and delivery meals represent about one-fifth of the
demographics foodservice occasions, compared with a tenth of occasions for Baby
Boomers.”
Today Millennials
are the largest customer segment for on-demand ride apps, with younger
millennials being the heaviest users, according to a Skift survey. Utilizing the growing network
of on-demand drivers-for-hire to deliver meals was a logical next step for
Uber, which launched its UberFresh delivery service in California in 2014. Now
called UberEats, the delivery
service is available in 22 cities worldwide and is constantly adding new
markets.
AmazonPrimeNow has a curated
fresh food delivery service of its own and Delivery.com has partnered with the taxi cab commission in Washington,
D.C., to expand its network of delivery drivers. Remember the book The World is Flat by Thomas
L. Friedman?
Jason Droege,
head of UberEverything, said during a discussion the NRA Show in May 2016 “There’s never been a company...where you have
a driver ready to do a job at a few minutes notice with such penetration. So we
said, ‘if Uber can bring you a car in a few minutes, what are the other
benefits of that sort of logistics network?’ Uber’s experience in the on-demand
ride business and large network of drivers allows the company to keep delivery
times consistent, even at busy times of night.”
Droege continued
“there’s a lot more to UberEats than simply putting food in cars. The company
works with all of its restaurant partners to help them give customers the best
experience possible by developing curated menus, strategically choosing
delivery areas and helping them select the best type of packaging for different
dishes. Only those dishes that will keep their integrity during the average
delivery time of 35 minutes are selected for the UberEats menu, and some
restaurants offer special dishes or combinations designed especially for
delivery. Once food is packaged and ready to go, it travels to the customer
inside an insulated bag plugged into the Uber vehicle.”
Developing smart
curated menus works and it’s not just for a smart thing for restaurants to
do. Many non-traditional locations the
ilk of Green Zebra Grocery, Pinkies Liquor stores, Everytable can all benefit from the
incremental business of fresh food delivery and many non-traditional retailers
are doing so according to our own Grocerant Guru®.
Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA
has been the global leader in the Grocerant niche for more on Foodservice
Solutions® or for a Grocerant
Scorecard visit http://www.linkedin.com/in/grocerant, www.FoodserviceSolutions.us Email: Steve@FoodserviceSoltuions.us
Completely agree. Digital transformation in food industry takes it to the next level. Food delivery platform help to make ordering and delivery system more convenient. Thanks for sharing
ReplyDeleteThis comment has been removed by the author.
ReplyDeletechinese food delivery fairfax va is one of my favs
ReplyDelete