Foodservice Solutions® Grocerant Guru® Steven Johnson has since 2012 touted Olive Gardens grocerant niche meal promotion where a customer can buy one enter and get another for free. It’s simple the reason he touts that promotion is that it works, customers like it, and it continues to expand.
Grocery stores appear to be getting Agita in the Aisles, seeming stifled at the success of Olive Garden’s grocerant niche pantry busting promotion that they are offering today “Buy One Take One”. Just wait until they get a load of the newest offer that is a sure fire pantry buster. It’s called “Never Ending Pasta Bowls” and a limited number 21,000 consumers will be able to buy a Pasta Pass offered on September 15, 2016 Online only.
What you get with the Never Ending Pasta Bowls “
1. Passholder enjoys Never Ending Pasta Bowls, with toppings from October 3, 2016 to November 20, 2016
2. Unlimited Coca-Cola for Passholder and guest
3. Redeemable dine-in only Not redeemable Togo
How to get them:
1. Available for purchase online only
2. On sale for one hour or until passes sell out
3. Limit one pass pre transaction
The Pasta Pass that cost $100 gets you unlimited Never Ending Pasta Bowls for seven weeks. This year only 21,000 passes will be sold. Last year Olive Garden sold a limited number only 2,000 and all of the passes were clainded in one second, so this year they are offering ten times as many. The Sale Starts September 15th, 2016 at 2PM Eastern Standard Time.
Call it a grocery store pantry busting sales, grocerant niche success, or simply a consumer focused special that will drive top line sales and bottom line profits while edifying the brand in a consumer interactive and partisipatory style. Are you focused on the fastest growing sector of food retail?