Foodservice Solutions® Grocerant Guru®
Steven Johnson has since 2012 touted Olive Gardens grocerant
niche meal promotion
where a customer can buy one enter and get another for free. It’s simple the reason he touts that
promotion is that it works, customers like it, and it continues to expand.
Grocery stores appear to be getting Agita in the
Aisles,
seeming stifled at the success of Olive Garden’s grocerant niche pantry busting
promotion that they are offering today “Buy One Take One”. Just wait until they get a load of the newest
offer that is a sure fire pantry buster.
It’s called “Never Ending Pasta Bowls”
and a limited number 21,000 consumers will be able to buy a Pasta Pass offered on September 15,
2016
Online only.
What you get with the Never Ending
Pasta Bowls “
1. Passholder
enjoys Never Ending Pasta Bowls, with toppings from October 3, 2016 to November
20, 2016
2. Unlimited
Coca-Cola for Passholder and guest
3. Redeemable
dine-in only Not redeemable Togo
How to get them:
1. Available for
purchase online only
2. On sale for
one hour or until passes sell out
3. Limit one pass
pre transaction
The Pasta Pass that
cost $100 gets you unlimited Never Ending Pasta Bowls for seven weeks. This
year only 21,000 passes will be sold.
Last year Olive Garden sold a limited number only 2,000 and all of the
passes were clainded in one second, so this year they are offering ten times as
many. The Sale Starts September 15th,
2016 at 2PM Eastern Standard Time.
Call it a grocery
store pantry busting sales, grocerant niche success, or simply a consumer
focused special that will drive top line sales and bottom line profits while
edifying the brand in a consumer interactive and partisipatory style. Are you
focused on the fastest growing sector of food retail?
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