Consumers are finding the family dinner at a
Grocerant. Foodservice
Solutions® Grocerant
Guru® says
that "Grocerant means any
retail food item that is Ready-2-Eat and Heat-N-Eat prepared fresh. The
word Grocerant is a result of the blurring of the line between restaurants and
grocery stores and was coined in 1996 by our own Grocerant Guru® Steven Johnson as
regular readers of this blog know.
A
grocerant today can be found almost anywhere fresh prepared meals or meal
components are offered. These components
can be bundled into a meal and or packaged for Take-Out, Take-Away, or To-Go.
Today’s pictures come from Jaya Grocer a culinary Grocerant
located in Malaysia.
Grocerant
meals and meal components are increasingly found in liquor stores, drug-stores,
fast food restaurants, fast casual restaurants, full-service restaurants, and
restaurants inside grocery stores, in legacy “deli” departments, furniture
stores (Ikea), club stores (Costco) and clothing stores from Tommy Bahama,
Macy’s, and Nordstrom’s.
When
our own Grocerant Guru® say’s retailer,
he is broadly defining supermarkets, mass drug merchants, C-Stores (convenience
stores), Furniture stores, Club Stores,
Clothing retailers and fast food , fast casual restaurants and full service
restaurants selling fresh prepared food, and restaurant meals and meal
components sold TO-GO or delivery.
What is
Driving the Grocerant Trend? At noon 83.7 percent of US consumers do not know what’s for dinner. At 4 PM 68.7 percent of consumers still do
not know what is for dinner. Time
Starved Consumers are looking for high quality Ready-2-Eat and Heat-N-Eat
fresh prepared food. Today, time starved consumer wants to purchase meal
components that they can bundle into a customized family meal that will please
everyone without spending time cooking or doing dishes.
The retail industry has expanded and
is evolving to keep up with the demands of consumer’s desire to save time,
improve food quality, and increase the family flavor profile, while enabling
personalization and family meal customization.
Grocerant Meal Components Can Be Found At:
Restaurant including: McDonalds, Pret A
Manger Burger King, Pizza Hut, Papa
Murphy's and Starbucks, each having a fresh Ready-2-Eat or Heat-N-Eat
fresh prepared food. In the Casual Dining sector Maggiano's Little Italy offers
a buy one take a 2nd home for free in their Classic Pastas menu
section, Olive Garden, Chili’s, Boston Market and Denny’s. That is to name but a few.
Drug
Stores including: Duane Reade, Walgreens
which sells fresh soft-serve yogurt, coffee, sandwiches, salads and sushi at
selected stores.
Convenience Stores including: Wawa, Sheetz,
Sheetz, 7-Eleven, and QuickChek, all of which
sell fresh and prepared sandwiches, salads, beverages.
Clothing Stores
including: Tommy
Bahama, Nordstrom, Macy’s
Furniture
Stores & Liquor Store including: Ikea sells over $ 2 Billion a year
in Ready-2-Eat and Heat-N-Eat fresh prepared food in its stores (mostly
meatballs-mash potatoes), Pinkies in
San Angelo, Texas this past holiday season even offered complete fresh prepared
full Turkey Dinners will all of the traditional side orders. All of the fresh prepared food is prepared on
site and sold To-Go.
Supermarkets
including: Whole Foods, Trader-Joes, Central Market, and Wegmans sell
fresh prepared chicken, salads, sandwiches and most offer sushi and beverages.
Many are now opening in-store restaurants including fast food, full service sit
down and bars all offer fresh prepared To-Go as well.
Around
the world we are now seeing sections in department's stores, kiosk in malls in
Europe, Asia and
airports around the world. These items can range from entrees to side items and
deserts. Some examples of items range from fried chicken, mash potatoes, cream
spinach, to liver and onions, pizza, hot dogs, steak, prime rib, various
casseroles (hot-dish) to salads, side salads pie, cake and any single
proportioned deserts. They can be picked up at the specific unit, or delivered.
Are you ready to join the grocerant
niche if so visit: www.FoodserviceSolutions.us if you are interested in learning how
Foodservice Solutions® Five P’s of Food
Marketing
can edify your retail food brand while creating a platform for consumer convenient
meal participation, differentiation and
individualization or you can learn more at
Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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