Since I
was in Dallas, Texas over the weekend I thought that I would simply chill out
and watch a football game or two on TV.
I know that Dallas is the home of TGI Friday’s restaurants appetizers were on my mind, you
know game food. Well I could have had
everything I wanted for less and skipped Friday’s by going to a DQ Grill &
Chill instead.
We could ask do copycat menu help
or hurt the customer traffic numbers within the restaurant sector.
Dairy Queen has
introduced a new line of “DQ Bakes! Snacks Menu” that’s what they call it I
call it appetizers and game day food.
Clearly Dairy Queen is focusing on the 50% of US Consumers
that the US Census Bureau identified over the age of 18 that are
single. The new menu items are:
1. Soft pretzel sticks
with zesty queso: Three soft pretzel sticks, served hot from the oven, topped
with salt, and served with warm zesty queso dipping sauce.
2. Potato skins: Potato
skins served hot from the oven filled with zesty queso cheese sauce, bacon
bits, Cheddar cheese, and seasoned with a dash of salt & pepper.
3. Buffalo chicken snack
melt: Grilled chicken, buffalo sauce, ranch dressing, and melted Cheddar cheese
inside a tortilla toasted to perfection.
4. Chicken bacon BBQ
snack melt: Grilled chicken, BBQ sauce, bacon, and melted cheddar cheese inside
a tortilla toasted to perfection.
Barry Westrum,
executive vice president of marketing for American Dairy Queen Corporation
stated: We know millennials enjoy snacking throughout the day and relied on
that insight to create a high-quality menu specifically made for snacking. Our
snack menu continues to prove that the DQ brand truly listens to our Fans when
creating new menu items.” Looks to the team at Foodservice Solutions® following the one
time industry casual dining leader TGI Friday’s was at play. Was there any innovation here?
One DQ fan seemed to
agree with the team at Foodservice Solutions® according to DQ industry press
reports: “The potato skins are delicious! They taste like something I’d order
at a sit-down restaurant,” and “The queso has the perfect amount of spice; I
can’t wait to have more at my Dairy Queen store.”
Lacking an innovative
product the DQ Bakes! Institute, is again trying to make something old new
again this time it is a “Artisan-style Philly”. The new DQ Philly features warm, thinly sliced
steak, Monterey Jack cheese, flame-roasted red and green peppers and onions,
all served hot from the oven and served on an artisan-style basil cheese
focaccia roll. So what do you think Innovative?
Invite Foodservice Solutions® to complete a
grocerant program assessment, grocerant ScoreCard. For brand, or product placement assistance
our Grocerant Guru® has the skill-set you are looking for. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the
global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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